Description
SWOT ANALYSIS OF GARNIER FRUCTIS
Garnier Fructis
Parent Company
L'Oréal
Category
Personal Care brands - Hair care
Sector
FMCG
Tagline/ Slogan
No One makes your hair stronger
Shampoo + Oil eliminates need of two separate hair care routine / USP Long and strong hair
STP
Segment
Upper middle class and affluent segment
High Income and middle income group of all ages(includes all Target Group variants of fructis shampoo)
Positioning
Fortifies your hair and gives them shine
SWOT Analysis
1. Presence in Developed Emerging Markets 2. Strong R&D capability 3. High number of Variants Available 4. Excellent distribution network Strength 5. Highly popular brand due to advertising and marketing
1. Higher Price as compared to other brands Weakness 2.Late entry into Asian markets, hence lesser market share
1. Demand for natural cosmetics Opportunity 2.Changing consumer lifestyles 3.Beauty products market growing with a significant rate
4. Tie-ups with corporates, hotel chains and penetrate rural markets
1.Existing Competition Threats 2.Price Competition among Branded Manufacturers
Competition
1.Pantene 2.Head&Shoulders 3.Dove Competitors 4.Sunsilk
doc_920090598.docx
SWOT ANALYSIS OF GARNIER FRUCTIS
Garnier Fructis
Parent Company
L'Oréal
Category
Personal Care brands - Hair care
Sector
FMCG
Tagline/ Slogan
No One makes your hair stronger
Shampoo + Oil eliminates need of two separate hair care routine / USP Long and strong hair
STP
Segment
Upper middle class and affluent segment
High Income and middle income group of all ages(includes all Target Group variants of fructis shampoo)
Positioning
Fortifies your hair and gives them shine
SWOT Analysis
1. Presence in Developed Emerging Markets 2. Strong R&D capability 3. High number of Variants Available 4. Excellent distribution network Strength 5. Highly popular brand due to advertising and marketing
1. Higher Price as compared to other brands Weakness 2.Late entry into Asian markets, hence lesser market share
1. Demand for natural cosmetics Opportunity 2.Changing consumer lifestyles 3.Beauty products market growing with a significant rate
4. Tie-ups with corporates, hotel chains and penetrate rural markets
1.Existing Competition Threats 2.Price Competition among Branded Manufacturers
Competition
1.Pantene 2.Head&Shoulders 3.Dove Competitors 4.Sunsilk
doc_920090598.docx