Description
SWOT ANALYSIS OF GARNIER COLOR NATURALS
Garnier Color Naturals
Parent Company
L’oreal
Category
Personal Care brands – Hair color
Sector
FMCG
Tagline/ Slogan
Take Care ‘Apna khayal rakhna’
USP
Natural hair color and leaves the hair strong
STP
Offers both low priced and higher priced products targeting all Segment segments
Target Group
Women of upper and upper-middle classes
Positioning
Takes care of your hair
SWOT Analysis
1. Strong Brand reputation backed by legacy of L’oreal. 2. Hair color is quick and easy to apply. 3. Affordable and easily available. 4. Continuing research and innovation in the interest of beauty Strength 5. Good brand advertising and distribution
1. Might not be suitable for a few customers with sensitive hair 2. Needs to be applied regularly. Weakness 3. Competition from other brands and local substitute products
1. Increased sense of fashion and more marketing reach. So target consumers are set to increase. 2. Hair greying problem is increasing, therefore increasing target Opportunity base
1. Increased awareness among people on its disadvantages. 2. L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip buying L’Oreal products. Threats 3. Growing competition within the field of cosmetic brands
Competition
1. Revlon Competitors 2.Wella
doc_629931946.docx
SWOT ANALYSIS OF GARNIER COLOR NATURALS
Garnier Color Naturals
Parent Company
L’oreal
Category
Personal Care brands – Hair color
Sector
FMCG
Tagline/ Slogan
Take Care ‘Apna khayal rakhna’
USP
Natural hair color and leaves the hair strong
STP
Offers both low priced and higher priced products targeting all Segment segments
Target Group
Women of upper and upper-middle classes
Positioning
Takes care of your hair
SWOT Analysis
1. Strong Brand reputation backed by legacy of L’oreal. 2. Hair color is quick and easy to apply. 3. Affordable and easily available. 4. Continuing research and innovation in the interest of beauty Strength 5. Good brand advertising and distribution
1. Might not be suitable for a few customers with sensitive hair 2. Needs to be applied regularly. Weakness 3. Competition from other brands and local substitute products
1. Increased sense of fashion and more marketing reach. So target consumers are set to increase. 2. Hair greying problem is increasing, therefore increasing target Opportunity base
1. Increased awareness among people on its disadvantages. 2. L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip buying L’Oreal products. Threats 3. Growing competition within the field of cosmetic brands
Competition
1. Revlon Competitors 2.Wella
doc_629931946.docx