Description
SWOT ANALYSIS OF GARMIN
Garmin
Parent Company
Garmin Incorporated
Category
Communication Equipment
Sector
Industrial Products
Tagline/ Slogan
You will be lost without it
Garmin’s focus on continual innovation, along with a desire to meet their loyal customer’s expectations, has fueled an ever-growing list of USP products.
STP
Products in aviation, marine, outdoor, fitness, automatic, mobile, and Segment OEM markets
Telecom Companies, IT firms, Construction companies, Internet service Target Group providers , Consumer electronics, mobile telephony services
Creating navigation and communication devices that enrich their Positioning customer’s lives
SWOT Analysis
1. Core competency of Garmin is its ability to leverage GPS technologies and in-house manufacturing to create trendy but useful products for high growth markets 2. Provides efficient after sales services and superior customer support in areas like repairs, technical support and warranties services 3. Manufacturing their products in-house reduces mishaps and ensures quality products 4. The company owns its manufacturing facilities in Taiwan and receives tax incentives from the Taiwanese government. 5.Cheap labor allows the company to keep its operating costs low 6.Garmin produces quality products that are ISO certified and further Strength approved for use in aviation by the FAA
1.GPS satellites are monitored and controlled by the U.S Department of Defense, potentially limiting sales to certain clients Weakness 2. Endures a low sales cycle
1.Brand awareness drive to increase visibility 2. The use of GPS technology within varying age groups is rising 3. Garmin could capitalize/invest in the technology of applications such Opportunity as Google-Maps
1.Increase of new entrants offering personal navigation devices 2. GPS satellites maybecome inoperable due to decaying gravity Threats 3. There is a risk of market saturation of GPS devices
Competition
1.TomTom 2.L-3 Avionics Systems Competitors 3.Rockwell Collins
doc_134251793.docx
SWOT ANALYSIS OF GARMIN
Garmin
Parent Company
Garmin Incorporated
Category
Communication Equipment
Sector
Industrial Products
Tagline/ Slogan
You will be lost without it
Garmin’s focus on continual innovation, along with a desire to meet their loyal customer’s expectations, has fueled an ever-growing list of USP products.
STP
Products in aviation, marine, outdoor, fitness, automatic, mobile, and Segment OEM markets
Telecom Companies, IT firms, Construction companies, Internet service Target Group providers , Consumer electronics, mobile telephony services
Creating navigation and communication devices that enrich their Positioning customer’s lives
SWOT Analysis
1. Core competency of Garmin is its ability to leverage GPS technologies and in-house manufacturing to create trendy but useful products for high growth markets 2. Provides efficient after sales services and superior customer support in areas like repairs, technical support and warranties services 3. Manufacturing their products in-house reduces mishaps and ensures quality products 4. The company owns its manufacturing facilities in Taiwan and receives tax incentives from the Taiwanese government. 5.Cheap labor allows the company to keep its operating costs low 6.Garmin produces quality products that are ISO certified and further Strength approved for use in aviation by the FAA
1.GPS satellites are monitored and controlled by the U.S Department of Defense, potentially limiting sales to certain clients Weakness 2. Endures a low sales cycle
1.Brand awareness drive to increase visibility 2. The use of GPS technology within varying age groups is rising 3. Garmin could capitalize/invest in the technology of applications such Opportunity as Google-Maps
1.Increase of new entrants offering personal navigation devices 2. GPS satellites maybecome inoperable due to decaying gravity Threats 3. There is a risk of market saturation of GPS devices
Competition
1.TomTom 2.L-3 Avionics Systems Competitors 3.Rockwell Collins
doc_134251793.docx