Description
SWOT ANALYSIS OF GANNETT PUBLICATION SERVICES
Gannett Publication Services
Parent Company
GANNETT Co., Inc
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
It’s all within reach
Consistent quality products, cost effective and exceptional customer USP service
STP
Segment
Any printing, publishing, and packaging requirements
Target Group
Newspaper and magazine publications
Positioning
Cost effective solutions to any publishing requirements
SWOT Analysis
1. Best resources from Gannett’s existing assets, employee talent & experience, physical plants, vast national & local distribution networks 2. Diversified services such as imaging, AD production, printing and packaging, distribution, customer and direct-marketing services 3. It publishes about 82 domestic daily news papers, 200 weekly newspapers and 850 non-daily publications 4. The Gannett Imaging and Ad Design Center has deep experience producing high-quality, cost-efficient, customized advertising for both print and digital platforms 5. Strong presence in the US among book publishers and book retail Strength stores
1. Highly concentrated in US, not a big player outside US 2.Declining revenue of newspapers and magazines due to news available on Internet Weakness 3.Weak operating performance of management
1.Acquisitions to meet the global demands apart from US 2.Strategic agreements with companies to provide print and digital advertisement services Opportunity 3.Expanding online sales of e-magazines and weekly news additions
1. Proliferation of online resources through Google and Yahoo Threats 2.Very high competition from the competitors
Competition
1.The New York Times Company 2.The McClatchy Company Competitors 3.Tribune
doc_907218573.docx
SWOT ANALYSIS OF GANNETT PUBLICATION SERVICES
Gannett Publication Services
Parent Company
GANNETT Co., Inc
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
It’s all within reach
Consistent quality products, cost effective and exceptional customer USP service
STP
Segment
Any printing, publishing, and packaging requirements
Target Group
Newspaper and magazine publications
Positioning
Cost effective solutions to any publishing requirements
SWOT Analysis
1. Best resources from Gannett’s existing assets, employee talent & experience, physical plants, vast national & local distribution networks 2. Diversified services such as imaging, AD production, printing and packaging, distribution, customer and direct-marketing services 3. It publishes about 82 domestic daily news papers, 200 weekly newspapers and 850 non-daily publications 4. The Gannett Imaging and Ad Design Center has deep experience producing high-quality, cost-efficient, customized advertising for both print and digital platforms 5. Strong presence in the US among book publishers and book retail Strength stores
1. Highly concentrated in US, not a big player outside US 2.Declining revenue of newspapers and magazines due to news available on Internet Weakness 3.Weak operating performance of management
1.Acquisitions to meet the global demands apart from US 2.Strategic agreements with companies to provide print and digital advertisement services Opportunity 3.Expanding online sales of e-magazines and weekly news additions
1. Proliferation of online resources through Google and Yahoo Threats 2.Very high competition from the competitors
Competition
1.The New York Times Company 2.The McClatchy Company Competitors 3.Tribune
doc_907218573.docx