Description
SWOT ANALYSIS OF GAMESTOP
‘GameStop’
Parent Company
GameStop Corporation
Category
Computer & Electronics Retail
Sector
IT and Technology
Tagline/ Slogan
“Power to the players”
USP
Gaming entertainment provider
STP
Segment
Youngsters, teen agers, middle age group
Target Group
School, college students, professionals
Specialty retailer of video game hardware and software, and Personal Positioning Computer(PC) entertainment software
SWOT Analysis
1. Market leader in video games and related hardware 2. Large profit margin 3. Huge distribution network of about 5453 stores globally 4. Cash Surplus company, so can easily go into expansion mode Strength 5. Large number of employee strength of about 44,000
1. It is supplier concentrated, not a manufacturer. So, large dependence on suppliers 2. The company primarily operates in US, Canada, Europe, Australia but the demand for gaming products is increasing in markets like Weakness China, India etc
1. With booming Video game market, it has large scope of expansion 2. It can grow in number of stores so as to cater more demands of Customers Opportunity 3. It can increase its product line and make it more efficient
Threats
1. There is increasing competition in sector company operates
2. A lot of business is taken away by piracy which should be dealt seriously 3. Booming E-commerce is another threat
Competition
1. Toy's r us 2. Best buy 3. Target 4. Circuit City 5. Walmart Competitors 6. K-mart
doc_301158450.docx
SWOT ANALYSIS OF GAMESTOP
‘GameStop’
Parent Company
GameStop Corporation
Category
Computer & Electronics Retail
Sector
IT and Technology
Tagline/ Slogan
“Power to the players”
USP
Gaming entertainment provider
STP
Segment
Youngsters, teen agers, middle age group
Target Group
School, college students, professionals
Specialty retailer of video game hardware and software, and Personal Positioning Computer(PC) entertainment software
SWOT Analysis
1. Market leader in video games and related hardware 2. Large profit margin 3. Huge distribution network of about 5453 stores globally 4. Cash Surplus company, so can easily go into expansion mode Strength 5. Large number of employee strength of about 44,000
1. It is supplier concentrated, not a manufacturer. So, large dependence on suppliers 2. The company primarily operates in US, Canada, Europe, Australia but the demand for gaming products is increasing in markets like Weakness China, India etc
1. With booming Video game market, it has large scope of expansion 2. It can grow in number of stores so as to cater more demands of Customers Opportunity 3. It can increase its product line and make it more efficient
Threats
1. There is increasing competition in sector company operates
2. A lot of business is taken away by piracy which should be dealt seriously 3. Booming E-commerce is another threat
Competition
1. Toy's r us 2. Best buy 3. Target 4. Circuit City 5. Walmart Competitors 6. K-mart
doc_301158450.docx