Description
SWOT ANALYSIS OF GAKKEN PUBLISHING
Gakken Publishing
Parent Company
Gakken Holdings Co., Ltd
Category
Printing & Publishing
Sector
Media and Entertainment
Today’s excitement , satisfaction and reassurance. Tomorrow’s hopes Tagline/ Slogan and dreams
USP
Best content books for children
STP
Segment
All kinds of books for educational segment
Target Group
Children , Young people and Medicine education books
Provides diverse range of books to feed young people’s curiosity about Positioning the world and their enthusiasm to learn as they grow and develop
SWOT Analysis
1. Gakken has over years of experience of developing and distributing stationery, such as cards and letters, and other general merchandise that reflect current market trends 2. Broad range includes illustrated and pictorial books, educational workbooks and drill books, and children’s books 3. Products are translated and localized by publishers overseas 4. The company also targeting others markets that includes Nursing care, parenting support, corporate hiring support, temporary job placement services Strength 5. Strong brand name and a stable financial performance
1. No presence in the online and e-publishing 2.Being Japanese brand there is a high liability of origin Weakness 3.Limited global presence compared to leading brands
1. Entering into higher educational segments like Engineering etc 2.Improved Hi-Tech educational facilities for e-schools Opportunity 3.Magazines related to movies, technology and
Threats
1. Competition from other children segment targeted publishers 2. Increase in the online and decreasing demand to the traditional
publishing
Competition
1. Scholastic Corporation 2. Cengage learning Competitors 3. Houghton Mifflin Harcourt
doc_168950506.docx
SWOT ANALYSIS OF GAKKEN PUBLISHING
Gakken Publishing
Parent Company
Gakken Holdings Co., Ltd
Category
Printing & Publishing
Sector
Media and Entertainment
Today’s excitement , satisfaction and reassurance. Tomorrow’s hopes Tagline/ Slogan and dreams
USP
Best content books for children
STP
Segment
All kinds of books for educational segment
Target Group
Children , Young people and Medicine education books
Provides diverse range of books to feed young people’s curiosity about Positioning the world and their enthusiasm to learn as they grow and develop
SWOT Analysis
1. Gakken has over years of experience of developing and distributing stationery, such as cards and letters, and other general merchandise that reflect current market trends 2. Broad range includes illustrated and pictorial books, educational workbooks and drill books, and children’s books 3. Products are translated and localized by publishers overseas 4. The company also targeting others markets that includes Nursing care, parenting support, corporate hiring support, temporary job placement services Strength 5. Strong brand name and a stable financial performance
1. No presence in the online and e-publishing 2.Being Japanese brand there is a high liability of origin Weakness 3.Limited global presence compared to leading brands
1. Entering into higher educational segments like Engineering etc 2.Improved Hi-Tech educational facilities for e-schools Opportunity 3.Magazines related to movies, technology and
Threats
1. Competition from other children segment targeted publishers 2. Increase in the online and decreasing demand to the traditional
publishing
Competition
1. Scholastic Corporation 2. Cengage learning Competitors 3. Houghton Mifflin Harcourt
doc_168950506.docx