Description
SWOT ANALYSIS OF GAE GROUP
GAE Group
Parent Company
GEA Group
Category
Conglomerate
Sector
Process technology and components
Tagline/ Slogan
Engineering for a better world
The culture of innovation at GEA is embodied in uniform global ideas and improvement management system and three cross-segment USP innovation competitions STP
Process Engineering, Heat Exchangers, Mechanical Equipment, Segment Refrigeration Technologies, Farm Technologies and Food Solutions
Dairy, brewing, food, pharmaceutical, and chemical industries and companies seeking packaging services; Industries operating Heat exchangers, cooling towers and HVAC; food and beverage industries, Target Group marine, oil and gas industries
Positioning
Leader in specialty products and solution SWOT Analysis
1. Operates in Europe, Asia Pacific, Middle East, Americas, and Africa with over 25000 employees 2. Strong market position and diversified product offering 3. Robust research and development capabilities contributing to substantial amount of total revenue 4. Diversified global footprint including GEA Food Solutions, GEA Farm Technologies, GEA Heat Exchangers, GEA Mechanical Equipment, GEA Process Engineering, GEA Refrigeration Technologies Strength 5. One of the largest suppliers to the food processing industry and a
wide range of process industries
1. Unfunded pension obligations impacting the cost structure 2. Legal disputes with a few companies with the claim amount in millions 3. Comparatively smaller growth rate in Latin America and African Weakness countries
1. Growing global energy demand 2. Acquisitions to enhance competitiveness and making brand more sturdy Opportunity 3. Horizontal expansion into process automation
1. Intense competition with more marketing by competitors 2. Foreign currency risks with frequent fluctations Threats 3. Increasing compliance cost Competition
1. Alfa Laval AB 2. Johnson Controls 3. SPX corporation Competitors 4. Honeywell international
doc_860024231.docx
SWOT ANALYSIS OF GAE GROUP
GAE Group
Parent Company
GEA Group
Category
Conglomerate
Sector
Process technology and components
Tagline/ Slogan
Engineering for a better world
The culture of innovation at GEA is embodied in uniform global ideas and improvement management system and three cross-segment USP innovation competitions STP
Process Engineering, Heat Exchangers, Mechanical Equipment, Segment Refrigeration Technologies, Farm Technologies and Food Solutions
Dairy, brewing, food, pharmaceutical, and chemical industries and companies seeking packaging services; Industries operating Heat exchangers, cooling towers and HVAC; food and beverage industries, Target Group marine, oil and gas industries
Positioning
Leader in specialty products and solution SWOT Analysis
1. Operates in Europe, Asia Pacific, Middle East, Americas, and Africa with over 25000 employees 2. Strong market position and diversified product offering 3. Robust research and development capabilities contributing to substantial amount of total revenue 4. Diversified global footprint including GEA Food Solutions, GEA Farm Technologies, GEA Heat Exchangers, GEA Mechanical Equipment, GEA Process Engineering, GEA Refrigeration Technologies Strength 5. One of the largest suppliers to the food processing industry and a
wide range of process industries
1. Unfunded pension obligations impacting the cost structure 2. Legal disputes with a few companies with the claim amount in millions 3. Comparatively smaller growth rate in Latin America and African Weakness countries
1. Growing global energy demand 2. Acquisitions to enhance competitiveness and making brand more sturdy Opportunity 3. Horizontal expansion into process automation
1. Intense competition with more marketing by competitors 2. Foreign currency risks with frequent fluctations Threats 3. Increasing compliance cost Competition
1. Alfa Laval AB 2. Johnson Controls 3. SPX corporation Competitors 4. Honeywell international
doc_860024231.docx