Description
SWOT ANALYSIS OF FUTURE GROUP
Future Group
Parent Company
Future Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Indian tomorrow!
USP
Deliver everything to everyone STP
Segment
Cost conscious group
Target Group
Middle class and upper middle class
Positioning
Everything to everyone in profitable manner SWOT Analysis
1. Wide presence in India covering almost all major cities and towns 2. Efficient ,cost conscious committed quality service 3. High brand equity in evolving market 4. Variety of products under single window increasing the chances of customer time and choices 5. Has an employee base of over 35,000 6. Everyday low prices, which attract customers, and has a Huge investment capacity. 7. It offers a family shopping experience, where entire family can visit together. Strength 8. Available facilities such as online booking and delivery of goods
Weakness
1. Dependent heavily on India, and is susceptible to foreign players
2. Stiff competition from global players means market share growth is limited 3. Extremely popular means heavily crowded during festive/discount seasons
1. Evolving customer preference in recent year 2. Organized retail is minute in India Opportunity 3. Global expansion and tie-ups with international brands
1. Global players trying to enter into Indian market 2. Low priced product could be perceived as low quality product Threats 3. Government policies are not well defined in country like India Competition
1.Reliance retail 2.Birla group retail 3.K.Raheja Group 4.Walmart Competitors 5.Subhiksha
doc_160594039.docx
SWOT ANALYSIS OF FUTURE GROUP
Future Group
Parent Company
Future Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Indian tomorrow!
USP
Deliver everything to everyone STP
Segment
Cost conscious group
Target Group
Middle class and upper middle class
Positioning
Everything to everyone in profitable manner SWOT Analysis
1. Wide presence in India covering almost all major cities and towns 2. Efficient ,cost conscious committed quality service 3. High brand equity in evolving market 4. Variety of products under single window increasing the chances of customer time and choices 5. Has an employee base of over 35,000 6. Everyday low prices, which attract customers, and has a Huge investment capacity. 7. It offers a family shopping experience, where entire family can visit together. Strength 8. Available facilities such as online booking and delivery of goods
Weakness
1. Dependent heavily on India, and is susceptible to foreign players
2. Stiff competition from global players means market share growth is limited 3. Extremely popular means heavily crowded during festive/discount seasons
1. Evolving customer preference in recent year 2. Organized retail is minute in India Opportunity 3. Global expansion and tie-ups with international brands
1. Global players trying to enter into Indian market 2. Low priced product could be perceived as low quality product Threats 3. Government policies are not well defined in country like India Competition
1.Reliance retail 2.Birla group retail 3.K.Raheja Group 4.Walmart Competitors 5.Subhiksha
doc_160594039.docx