Description
SWOT ANALYSIS OF FUNSKOOL TOYS
Funskool Toys
Parent Company
JV between MRF and Hasbro
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Learn with Funskool
USP
#1 toy brand in India
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Children and collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name in India 2. G.I.Joe is one of the biggest brands in collectible toys 3. Has license to some of the most popular comic and movie franchises 4. Diverse product portfolio 5. Has successfully tapped the wide Indian customer base 6. High brand recall with many international brands available Strength 7. Good availability across Indian toy stores
1. Product portfolio is mostly limited to figures, board games and puzzles Weakness 2. Durability of the figures are not very high
1.Leverage the successful brand of Hasbro 2.Potential to tap into more franchises Opportunity 3.Reaching out by organizing contests on existing franchises
1.Video games 2.Cartoon channels 3.Internet Threats 4. Outdoor games
5. Other similar companies
Competition
1.Mattel 2.Bandai 3.McFarlane 4. Neca Competitors 5. Hot Toys
doc_176571384.docx
SWOT ANALYSIS OF FUNSKOOL TOYS
Funskool Toys
Parent Company
JV between MRF and Hasbro
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Learn with Funskool
USP
#1 toy brand in India
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Children and collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name in India 2. G.I.Joe is one of the biggest brands in collectible toys 3. Has license to some of the most popular comic and movie franchises 4. Diverse product portfolio 5. Has successfully tapped the wide Indian customer base 6. High brand recall with many international brands available Strength 7. Good availability across Indian toy stores
1. Product portfolio is mostly limited to figures, board games and puzzles Weakness 2. Durability of the figures are not very high
1.Leverage the successful brand of Hasbro 2.Potential to tap into more franchises Opportunity 3.Reaching out by organizing contests on existing franchises
1.Video games 2.Cartoon channels 3.Internet Threats 4. Outdoor games
5. Other similar companies
Competition
1.Mattel 2.Bandai 3.McFarlane 4. Neca Competitors 5. Hot Toys
doc_176571384.docx