SWOT ANALYSIS OF FUNKO TOYS

Description
SWOT ANALYSIS OF FUNKO TOYS

Funko Toys

Parent Company

Funko

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

For producing licensed bobble heads

STP

Taste of people with respect to TV shows, books, music, movies; Segment Interested in toys and collectibles

Fans of cult TV shows, movies, books, comics interested to collect Target Group related action figures and toys

High quality action figures and collectibles from cult TV shows, movies, Positioning books, comics, music

SWOT Analysis

1. User friendly and interactive website 2. Has signed major licensing deals with Lucas Film, Hasbro, Marvel etc. 3. Has popular toylines like Pop! Vinyl, wobblers and sitters etc. 4. Has high brand awareness and good brand image Strength 5. Great toy store format

1.Limited visibility in toy market 2.Low accessibility via internet i.e. available on limited websites Weakness 3.Limited reach in Asian countries

1.Market in growing economies Opportunity 2.Growing fan base for cult characters

1.Threat of replicas Threats 2.No exclusivity

Competition

1.BigBangPow 2.Drastic Plastic Competitors 3.NECA



doc_312860115.docx