Description
SWOT ANALYSIS OF FUNDEX GAMES
Fundex Games
Parent Company
Fundex Games Ltd.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
Partnership with the Professional Domino Association to market PDAlicensed domino games and other products for the United States USP market
STP
Segment
Kids and adults
Target Group
Card, dice and domino game lovers
Positioning
One-stop solution for toys
SWOT Analysis
1.Diverse product range in terms of 2.Strong brand presence through advertising in movies like Smurfs 3.The store has also earned itself the title of a popular tourist destination due to the presence of the floor piano which has also featured in a few movies. 4.The store has toys from all the best brands and a collection of Strength exclusives as well
1.Global brand presence in limited 2.The company has undergone multiple take-overs and logo changes Weakness over the years
1.Given its current product range, the company can further expand into the collectibles space through tie-ups 2. To enter the e-commerce space Opportunity 3.To enter the party-organization space
Threats
1.Applications on electronic devices are replacing the craze for
electronic cars and trucks 2.The toys are expensive as compared to many other substitutes 3.With the advent of internet shopping, the number of visitors to such stores is beginning to decline
Competition
1. Fisher-price Competitors 2. Mattel
doc_513521521.docx
SWOT ANALYSIS OF FUNDEX GAMES
Fundex Games
Parent Company
Fundex Games Ltd.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
Partnership with the Professional Domino Association to market PDAlicensed domino games and other products for the United States USP market
STP
Segment
Kids and adults
Target Group
Card, dice and domino game lovers
Positioning
One-stop solution for toys
SWOT Analysis
1.Diverse product range in terms of 2.Strong brand presence through advertising in movies like Smurfs 3.The store has also earned itself the title of a popular tourist destination due to the presence of the floor piano which has also featured in a few movies. 4.The store has toys from all the best brands and a collection of Strength exclusives as well
1.Global brand presence in limited 2.The company has undergone multiple take-overs and logo changes Weakness over the years
1.Given its current product range, the company can further expand into the collectibles space through tie-ups 2. To enter the e-commerce space Opportunity 3.To enter the party-organization space
Threats
1.Applications on electronic devices are replacing the craze for
electronic cars and trucks 2.The toys are expensive as compared to many other substitutes 3.With the advent of internet shopping, the number of visitors to such stores is beginning to decline
Competition
1. Fisher-price Competitors 2. Mattel
doc_513521521.docx