SWOT ANALYSIS OF FUN AND FOOD VILLAGE

Description
SWOT ANALYSIS OF FUN AND FOOD VILLAGE

Fun ‘N’ Food Village Parent Company Category Sector Tagline/ Slogan USP Polo Amusement Park Limited Amusement Parks/Theme Parks Tourism and Hospitality Jo Chahe Ho Jaye It is one the most popular amusement parks around Delhi STP Segment Children, youngsters and families Families and youngsters living in and around Delhi and tourists from other parts of India The park offers a mix of amusement rides and water rides for all age groups SWOT Analysis 1. The parent company, Polo Groups, has quite some experience in operating amusement parks including 3 other locations. 2. It has a wide range of offerings for all age groups. 3. It has a good mix of amusement rides and water rides. 4. It is located at a convenient location near Gurgaon and is easily accessible. 1. The brand is not very popular outside India and hence does not attract tourists from abroad. 2. The park has very few offerings as compared to some of the international brands 1. The park is located at a demographically favourable location, which has a lot of young population.

Target Group

Positioning

Strength

Weakness

Opportunity

2.The park is one of the oldest parks in the area and has been operating for almost 20 years now. 3. The park can hope to attract more tourists by stepping up its marketing strategy. 1. The park operates in a competitive environment in the vicinity of other parks like Entertainment City, Adventure Land and Kingdom of Dreams. 2.The concept of amusement parks is still not very developed in India and hence may take time to find popularity with the masses. 3. If the park fails to innovate in terms of its offerings, it will lose its charm. Competition 1. Kingdom of Dreams. Gurgaon 2. Adventure Land, Delhi 3.Essel World, Mumbai

Threats

Competitors



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