Description
SWOT ANALYSIS OF FRENCH OPEN ROLAND GARROS
French Open Roland Garros
Parent Company
French Tennis Federation
Category
Grand Slam Tennis Tournament
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
The most physically demanding grand slam in tennis
STP
Segment
All tennis enthusiasts
Target Group
Male and female fans in the age group 15-60
Positioning
The most famous clay court tennis tournament
SWOT Analysis
1. Premier clay court tennis tournament in the world 2. Makes it an even playing field for players who do not have a big serve, thus making it one of the most competitive grand slams 3. Has many great tennis legends associated with the event 4. World class clay courts Strength 5. Sponsorship by many top brands makes it a popular brand
1.The slow nature of the court makes it physically demanding for the players, increasing the risk of injuries 2.No retractable roofs in stadium, making it susceptible to bad weather Weakness conditions
1.Improve the infrastructure to match the other grand slams Opportunity 2.Increase viewership in the emerging markets for tennis like India
1. The continuous debate about shifting the location is a big threat to the heritage of an event of such a magnitude 2.Threats from other clay court masters that precede the tournament Threats and have an almost equal global appeal
Competition
1.Australian Open 2.Wimbledon Competitors 3.US Open
doc_872556227.docx
SWOT ANALYSIS OF FRENCH OPEN ROLAND GARROS
French Open Roland Garros
Parent Company
French Tennis Federation
Category
Grand Slam Tennis Tournament
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
The most physically demanding grand slam in tennis
STP
Segment
All tennis enthusiasts
Target Group
Male and female fans in the age group 15-60
Positioning
The most famous clay court tennis tournament
SWOT Analysis
1. Premier clay court tennis tournament in the world 2. Makes it an even playing field for players who do not have a big serve, thus making it one of the most competitive grand slams 3. Has many great tennis legends associated with the event 4. World class clay courts Strength 5. Sponsorship by many top brands makes it a popular brand
1.The slow nature of the court makes it physically demanding for the players, increasing the risk of injuries 2.No retractable roofs in stadium, making it susceptible to bad weather Weakness conditions
1.Improve the infrastructure to match the other grand slams Opportunity 2.Increase viewership in the emerging markets for tennis like India
1. The continuous debate about shifting the location is a big threat to the heritage of an event of such a magnitude 2.Threats from other clay court masters that precede the tournament Threats and have an almost equal global appeal
Competition
1.Australian Open 2.Wimbledon Competitors 3.US Open
doc_872556227.docx