Description
SWOT ANALYSIS OF FREEPORT-MCMORAN COPPER
Freeport-McMoRan Copper
Parent Company
Freeport-McMoRan Copper
Category
Diversified Metals & Mining
Sector
Mining (Copper, Gold and Molybdenum)
Tagline/ Slogan
Connecting the Future
USP
FCX is the world’s largest publicly traded copper producer
STP
Segment
Industrial metals and mining
Target Group
Secondary Industries which require copper, molybdenum or gold
Positioning
Quality products at low prices
SWOT Analysis
1. Extensive mining reserves and resources 2. Business spread across all continents 3. Strong integration with suppliers 4. Safety – a core competency, essential in this industry Strength 5. Nearly employees 30,000 strong workforce
1. Strong labour disruptions during the Grasberg mine controversy was a concern Weakness 2. Brand recall is limited compared to a few competitors
1. Growth in demand of copper 2. Increasing demand of molybdenum Opportunity 3. Expansion of business in Europe and Asia
1. Strong regulations and litigation Threats 2. Strong competition in copper mining industry
Competition
1. Anglo American plc 2. Newmont Mining Corporation 3. Rio Tinto 4. Gold Fields Limited 5. BHP Billiton Competitors 6. Codelco
doc_878684310.docx
SWOT ANALYSIS OF FREEPORT-MCMORAN COPPER
Freeport-McMoRan Copper
Parent Company
Freeport-McMoRan Copper
Category
Diversified Metals & Mining
Sector
Mining (Copper, Gold and Molybdenum)
Tagline/ Slogan
Connecting the Future
USP
FCX is the world’s largest publicly traded copper producer
STP
Segment
Industrial metals and mining
Target Group
Secondary Industries which require copper, molybdenum or gold
Positioning
Quality products at low prices
SWOT Analysis
1. Extensive mining reserves and resources 2. Business spread across all continents 3. Strong integration with suppliers 4. Safety – a core competency, essential in this industry Strength 5. Nearly employees 30,000 strong workforce
1. Strong labour disruptions during the Grasberg mine controversy was a concern Weakness 2. Brand recall is limited compared to a few competitors
1. Growth in demand of copper 2. Increasing demand of molybdenum Opportunity 3. Expansion of business in Europe and Asia
1. Strong regulations and litigation Threats 2. Strong competition in copper mining industry
Competition
1. Anglo American plc 2. Newmont Mining Corporation 3. Rio Tinto 4. Gold Fields Limited 5. BHP Billiton Competitors 6. Codelco
doc_878684310.docx