Description
SWOT ANALYSIS OF FRASER AND NEAVE
Fraser and Neave
Parent Company
Fraser and Neave Ltd
Category
Conglomerate
Sector
Properties and diversified industries
Tagline/ Slogan
Pure enjoyment, Pure goodness
USP
Synergy and organic growth strategy STP
Breweries, development property, dairies, soft drinks, printing and Segment publishing and commercial printing
Residential and commercial real estate, consumers of soft drinks, beer and dairy products in Singapore, Malaysia, Thailand, Vietnam and China; agencies seeking book publications, advertising agencies, Target Group book readers
Positioning
Market leader with 100 years of trust SWOT Analysis
1. Has a strong presence in more than 30 countries employing over 17,000 people 2. Diversified business operations coupled with widespread geographic presence –revenue distribution from development breweries, property, dairies, soft drinks, printing and publishing and commercial property are spread 3. Leading market position garnered on strong brand name 4. Ability to sustain profitable business expansion contributing to strong financial performance with revenue growth 5. One of the most dominant conglomerates in Singapore 6. It products includes brands like 100plus, Fruit Tree, Ice Mountain Strength and Seasons
1. Fast maturing lease agreements – with lack of long term lease agreements 2. Termination of the agreement with the Coca-Cola Company 3. Revenue diversity likely to weaken i.e., the plan for the sale of property-related businesses could lead to loss of financial and Weakness operational synergies
1. Unlocking value by divesting interest in unprofitable business 2. Strong demand for real estate property in Asia 3. Growing demand for alternative lifestyle beverages driven by Opportunity increasing health consciousness
1. Risk of foreign exchange fluctuations 2. Exposure to market risk Threats 3. Negative outlook for printing industry Competition
1. Anheuser-Busch Companies, Inc. 2. Asahi Breweries, Ltd. 3. Heineken N.V. 4. Kirin Brewery Company, Limited 5. Morinaga & Co. Ltd. 6. Nestle S.A. Competitors 7. Pokka Corporation
doc_398433409.docx
SWOT ANALYSIS OF FRASER AND NEAVE
Fraser and Neave
Parent Company
Fraser and Neave Ltd
Category
Conglomerate
Sector
Properties and diversified industries
Tagline/ Slogan
Pure enjoyment, Pure goodness
USP
Synergy and organic growth strategy STP
Breweries, development property, dairies, soft drinks, printing and Segment publishing and commercial printing
Residential and commercial real estate, consumers of soft drinks, beer and dairy products in Singapore, Malaysia, Thailand, Vietnam and China; agencies seeking book publications, advertising agencies, Target Group book readers
Positioning
Market leader with 100 years of trust SWOT Analysis
1. Has a strong presence in more than 30 countries employing over 17,000 people 2. Diversified business operations coupled with widespread geographic presence –revenue distribution from development breweries, property, dairies, soft drinks, printing and publishing and commercial property are spread 3. Leading market position garnered on strong brand name 4. Ability to sustain profitable business expansion contributing to strong financial performance with revenue growth 5. One of the most dominant conglomerates in Singapore 6. It products includes brands like 100plus, Fruit Tree, Ice Mountain Strength and Seasons
1. Fast maturing lease agreements – with lack of long term lease agreements 2. Termination of the agreement with the Coca-Cola Company 3. Revenue diversity likely to weaken i.e., the plan for the sale of property-related businesses could lead to loss of financial and Weakness operational synergies
1. Unlocking value by divesting interest in unprofitable business 2. Strong demand for real estate property in Asia 3. Growing demand for alternative lifestyle beverages driven by Opportunity increasing health consciousness
1. Risk of foreign exchange fluctuations 2. Exposure to market risk Threats 3. Negative outlook for printing industry Competition
1. Anheuser-Busch Companies, Inc. 2. Asahi Breweries, Ltd. 3. Heineken N.V. 4. Kirin Brewery Company, Limited 5. Morinaga & Co. Ltd. 6. Nestle S.A. Competitors 7. Pokka Corporation
doc_398433409.docx