Description
SWOT ANALYSIS OF FOURSQUARE
Foursquare
Parent Company
Foursquare Labs Inc
Category
Website-social networking
Sector
Media and Entertainment
Tagline/ Slogan
Explore the world around you
USP
Location based social networking website for mobile devices
STP
Segment
Internet users
Target Group
Internet users interested in social networking platforms and websites
Positioned as a social networking website which provides access Positioning through mobile and is location based
SWOT Analysis
1.User can use the option of “Check in” to find friends around the location 2. Allows users to follow specific companies and receive special tips 3. Compatible with wide range of mobile phone 4. Simple and Convenient to use 5. Has over 15 million users and is available in English, German, French, Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Strength Thai, Japanese languages
1.Relatively new market entrant hence limited reach to masses as compared to social networking giants Weakness 2. Limited physical presence
1. Expand capabilities to allow users to use more options to control updates 2. Acquiring more partnerships with other websites for integration Opportunity 3.Acquiring mergers with different locations for check ins
1.Possibility of wrong or discrepant locations Threats 2.Possibility of deception by users regarding locations
3. Newly emerging competitive social networking websites
Competition
1. Twitter 2.Facebook Competitors 3. MySpace
doc_153891379.docx
SWOT ANALYSIS OF FOURSQUARE
Foursquare
Parent Company
Foursquare Labs Inc
Category
Website-social networking
Sector
Media and Entertainment
Tagline/ Slogan
Explore the world around you
USP
Location based social networking website for mobile devices
STP
Segment
Internet users
Target Group
Internet users interested in social networking platforms and websites
Positioned as a social networking website which provides access Positioning through mobile and is location based
SWOT Analysis
1.User can use the option of “Check in” to find friends around the location 2. Allows users to follow specific companies and receive special tips 3. Compatible with wide range of mobile phone 4. Simple and Convenient to use 5. Has over 15 million users and is available in English, German, French, Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Strength Thai, Japanese languages
1.Relatively new market entrant hence limited reach to masses as compared to social networking giants Weakness 2. Limited physical presence
1. Expand capabilities to allow users to use more options to control updates 2. Acquiring more partnerships with other websites for integration Opportunity 3.Acquiring mergers with different locations for check ins
1.Possibility of wrong or discrepant locations Threats 2.Possibility of deception by users regarding locations
3. Newly emerging competitive social networking websites
Competition
1. Twitter 2.Facebook Competitors 3. MySpace
doc_153891379.docx