Description
SWOT ANALYSIS OF FOUR SQUARE
Four Square
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Kings - Live life kingsize; Regular – Man with the smooth edge
USP
Trust and reputation STP
Segment
Premium and regular cigarettes
Target Group
Higher and lower SES group
Positioning
Pitches itself as a high status symbol as evident from the tagline SWOT Analysis
1.Available in five different varieties 2. Strong brand name and reputation of Godfrey Phillips in Tobacco industry 3. Produced through state of art production techniques 4. Loyalty among consumers in high Strength 5. Innovative ways to meet the changing consumer preferences
1.Company has to rely on surrogate advertising to promote products Weakness 2.Lately losing market share to other brands
1. Large tobacco industry in India resulting in huge growth opportunity 2.Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco in India
1.Lot of competitors with similar quality and price 2.Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Gold Flake 2. Navy Cut Competitors 3. Charms
doc_938263268.docx
SWOT ANALYSIS OF FOUR SQUARE
Four Square
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Kings - Live life kingsize; Regular – Man with the smooth edge
USP
Trust and reputation STP
Segment
Premium and regular cigarettes
Target Group
Higher and lower SES group
Positioning
Pitches itself as a high status symbol as evident from the tagline SWOT Analysis
1.Available in five different varieties 2. Strong brand name and reputation of Godfrey Phillips in Tobacco industry 3. Produced through state of art production techniques 4. Loyalty among consumers in high Strength 5. Innovative ways to meet the changing consumer preferences
1.Company has to rely on surrogate advertising to promote products Weakness 2.Lately losing market share to other brands
1. Large tobacco industry in India resulting in huge growth opportunity 2.Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco in India
1.Lot of competitors with similar quality and price 2.Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Gold Flake 2. Navy Cut Competitors 3. Charms
doc_938263268.docx