Description
SWOT ANALYSIS OF FOUR SEASON WINE
Four Seasons Wine
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Captures both the colours and the moods of each year's changing Tagline/ Slogan seasons
Revered artistic endeavour that begins with a passion to create, follows a lyrical rhythm before skill, experience and techniques produce a masterpiece where each tiny berry of grape is cared for USP like a dazzling diamond STP
Segment
Core audience of 30-50 year-old vodka drinkers
Target Group
Upper middle class Working professionals and housewives
Encourages people to have the a fine dining experience with a rich Positioning blend of tastes SWOT Analysis
1. Close association with Bouvet-Ladubay, France, has enriched the Four Seasons Wines with the technical expertise of a 160 year legacy coupled with the exquisite craftsmanship that's gone into producing one of the world's leading French wines 2. Strong distribution back-up of the UB Group 3. Global presence of the brand Strength 4. Good branding through advertising increases visibility
1. Less known due to its small variant range in the Indian Wine market as compared to some competitors Weakness 2. Wine culture still to emerge well in the Indian market
1. The unique dual ingredients along with the pure base spirit made from 100% pure grain, triple distilled using 7 columns offers a unique refreshing experience, which is yet to be explored in India Opportunity 2. Wine Flavours emerging in India which can be a huge market
1. Large no. of spurious brands in the same category 2. Strong Indian Vineyard competition Threats 3. Comparatively competitive prices of competitors Competition
1. Sula Wines 2. Indage Wines Competitors 3. Miazma
doc_546018245.docx
SWOT ANALYSIS OF FOUR SEASON WINE
Four Seasons Wine
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Captures both the colours and the moods of each year's changing Tagline/ Slogan seasons
Revered artistic endeavour that begins with a passion to create, follows a lyrical rhythm before skill, experience and techniques produce a masterpiece where each tiny berry of grape is cared for USP like a dazzling diamond STP
Segment
Core audience of 30-50 year-old vodka drinkers
Target Group
Upper middle class Working professionals and housewives
Encourages people to have the a fine dining experience with a rich Positioning blend of tastes SWOT Analysis
1. Close association with Bouvet-Ladubay, France, has enriched the Four Seasons Wines with the technical expertise of a 160 year legacy coupled with the exquisite craftsmanship that's gone into producing one of the world's leading French wines 2. Strong distribution back-up of the UB Group 3. Global presence of the brand Strength 4. Good branding through advertising increases visibility
1. Less known due to its small variant range in the Indian Wine market as compared to some competitors Weakness 2. Wine culture still to emerge well in the Indian market
1. The unique dual ingredients along with the pure base spirit made from 100% pure grain, triple distilled using 7 columns offers a unique refreshing experience, which is yet to be explored in India Opportunity 2. Wine Flavours emerging in India which can be a huge market
1. Large no. of spurious brands in the same category 2. Strong Indian Vineyard competition Threats 3. Comparatively competitive prices of competitors Competition
1. Sula Wines 2. Indage Wines Competitors 3. Miazma
doc_546018245.docx