SWOT ANALYSIS OF FOUR HORSEMEN STUDIOS

Description
SWOT ANALYSIS OF FOUR HORSEMEN STUDIOS

Four Horsemen Studios

Parent Company

Four Horsemen studios

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Manufacturer of 3-D versions of popular toys

STP

Segment

3-D toys, comics and video games

Target Group

Children and collectors

Positioning

To create unique and exciting collectibles for people across all ages

SWOT Analysis

1. Big brand name in the toy industry 2. High brand recall 3. Diverse line of products in its portfolio Strength 4. Has license to some of the most popular comic and movie franchises

1.Product portfolio is mostly limited to action figures 2.Does not have a broad customer base Weakness 3. Products are easily imitated leading to loss of revenue

1.Potential to tap into more franchises Opportunity 2.Reaching out by organizing contests on existing franchises

1.Other similar toy making companies 2.Outdoor games 3. Computer games Threats 4.Television

Competition

Competitors

1.Hasbro 2.Mattel

3.McFarlane 4.Bandai 5.Neca 6.Hot Toys



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