Description
SWOT ANALYSIS OF FOSUN INTERNATIONAL

Fosun International

Parent Company

Fosun Group

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

China expertise global capacity

Maintains a strong base in China and invests in the country's growth USP fundamentals

STP

Mid-to-high-end medium and heavy plates, specialty bars and wire rods, strips, hot rolling & cold rolling medium wide strips, hot rolling Segment narrow strips, hot rolling coil, bars & wire rods and sectional material

Target Group

Automotive, construction, shipbuilding, energy, industrial machinery

A premium investment group with a focus on China’s growth Positioning momentum

SWOT Analysis

1. A stable and experienced core management team, systematic risk management and operation optimization capability 2. "Innovation Award" in "21st Century Best Business Model Award" 3. Mainly invests in sectors that would significantly benefit from the growth in domestic demand of China 4. A sound industrial and investment base, well-developed investment network and abundant social resources 5. Competitive edges of a non-stated enterprise including strict cost control, quick response to the market and the ability to learn from its Strength international peers

1. The slow-down in the automotive market growth & the decreasing growth rate in fixed assets investment, the demand from major steel consumption industries in China weakened 2. Competition from big international players means slow market Weakness growth

1. Invest in land by leveraging on the decline in land price 2. Establish multi-channel financing system to access quality capital 3. Identify and capture investment opportunities benefitting from Opportunity China's growth

1. The traditional economic powerhouse United States, hit by the downgrading of its sovereign debt rating, experienced a volatile path on the way to recovery 2. European debt crisis is intensifying 3. People’s Bank of China or foreign banks increase their interest Threats rates

Competition

1. Baoshan Iron & Steel Co. 2. Wuhan Iron & Steel Competitors 3. Hebei Iron & Steel



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