Description
SWOT ANALYSIS OF FOSTERS
Fosters
Parent Company
SabMiller
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Australian for Beer
USP
Specially bred and imported ‘Pride of Ringwood’ hops STP
Segment
People looking to have beer beverages
Young age group and the working class professionals with average Target Group disposable income
Australian-ness, Draught beer innovator and Super chilled(for which Positioning they hold a patent) SWOT Analysis
1. Strategically located breweriesfor better reach 2. Global expertise in packaging and pricing 3. Its global presence and visibility through marketing 4. Authentic Australian taste through imported hops 5. Strong brand presence through advertising and good distribution Strength by parent company
1. Tough competition means growth in market share is slow Weakness 2. Global presence not as much as the market leaders
1. Launching a strong beer which is the fastest growing segment in India Opportunity 2. Consumer is more willing to buy a premium global brand due to its quality, taste and its legacy
3. Young consumers do prefer drinking premium beers rather than cheaply made local beers where brand names are often misused to manufacture fake beverages
1. Government regulations in some states against alcohol 2. Rise of another international brewer Carlsberg in both premium and strong beer category with equally competent price Threats 3. High taxes and regulations Competition
1. Kingfisher Premium 2. Carlsberg Competitors 3.Budweiser
doc_754434418.docx
SWOT ANALYSIS OF FOSTERS
Fosters
Parent Company
SabMiller
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Australian for Beer
USP
Specially bred and imported ‘Pride of Ringwood’ hops STP
Segment
People looking to have beer beverages
Young age group and the working class professionals with average Target Group disposable income
Australian-ness, Draught beer innovator and Super chilled(for which Positioning they hold a patent) SWOT Analysis
1. Strategically located breweriesfor better reach 2. Global expertise in packaging and pricing 3. Its global presence and visibility through marketing 4. Authentic Australian taste through imported hops 5. Strong brand presence through advertising and good distribution Strength by parent company
1. Tough competition means growth in market share is slow Weakness 2. Global presence not as much as the market leaders
1. Launching a strong beer which is the fastest growing segment in India Opportunity 2. Consumer is more willing to buy a premium global brand due to its quality, taste and its legacy
3. Young consumers do prefer drinking premium beers rather than cheaply made local beers where brand names are often misused to manufacture fake beverages
1. Government regulations in some states against alcohol 2. Rise of another international brewer Carlsberg in both premium and strong beer category with equally competent price Threats 3. High taxes and regulations Competition
1. Kingfisher Premium 2. Carlsberg Competitors 3.Budweiser
doc_754434418.docx