Description
SWOT ANALYSIS OF FORTUNE PARK HOTEL
Fortune Park Hotels Parent Company Category Sector Tagline/ Slogan USP ITC Ltd. Hotels and Resorts Tourism and Hospitality Let Fortune take you places To provide a superior hospitality experience at excellent value STP Segment Target Group Business and leisure travelers Upper middle and upper class urban A hotel chain that provides top quality accommodation at affordable rates SWOT Analysis 1. 40 hotels, 66 operational alliances in over 50 cities 2. India’s fastest growing hotel chain on the first class business segment 3. Inherits goodwill and reputation from its parent company 4. The brand is growing rapidly in its attempt to fulfill its promise “let fortune take you places” Strength 5. Won the PATWA award for “Best First Class Hotel Chain” 1. Low brand recall compared to leading hotel chains Weakness Opportunity 2. Market share growth is restricted as highly competitive segment 1. Opening up to the global market
Positioning
2. ITC is a big name globally 3. Everyone is looking for good service at affordable rates in the current economic statuses 4. Growing concept of Corporate Wellness in India 5. Medical Tourism 1. Increasing competition. Rampant increase in International entrants 2. There is a new trend of people preferring Well furnished guest houses over hotels Competition 1. Westin 2. Vivanta 3. Ista
Threats
Competitors
doc_476083282.docx
SWOT ANALYSIS OF FORTUNE PARK HOTEL
Fortune Park Hotels Parent Company Category Sector Tagline/ Slogan USP ITC Ltd. Hotels and Resorts Tourism and Hospitality Let Fortune take you places To provide a superior hospitality experience at excellent value STP Segment Target Group Business and leisure travelers Upper middle and upper class urban A hotel chain that provides top quality accommodation at affordable rates SWOT Analysis 1. 40 hotels, 66 operational alliances in over 50 cities 2. India’s fastest growing hotel chain on the first class business segment 3. Inherits goodwill and reputation from its parent company 4. The brand is growing rapidly in its attempt to fulfill its promise “let fortune take you places” Strength 5. Won the PATWA award for “Best First Class Hotel Chain” 1. Low brand recall compared to leading hotel chains Weakness Opportunity 2. Market share growth is restricted as highly competitive segment 1. Opening up to the global market
Positioning
2. ITC is a big name globally 3. Everyone is looking for good service at affordable rates in the current economic statuses 4. Growing concept of Corporate Wellness in India 5. Medical Tourism 1. Increasing competition. Rampant increase in International entrants 2. There is a new trend of people preferring Well furnished guest houses over hotels Competition 1. Westin 2. Vivanta 3. Ista
Threats
Competitors
doc_476083282.docx