Description
SWOT ANALYSIS OF FORTUNE BRANDS
Fortune Brands
Parent Company
Fortune Brands Home and Security, Inc.
Category
Conglomerate
Sector
Home and Security Products
Tagline/ Slogan
Leading consumer Brands. Consistently strong results
USP
Building Value and Brand after Brand STP
Kitchen and bath cabinetry, plumbing and accessories, advanced Segment material windows and door systems, and security and storage
Domestic kitchen appliances consumers, Builders, Interior designers, modular kitchen designers, Automotive industries, trailers, coaches, Target Group bicycle industries, safe manufacturers. Banks and household
Positioning
Growth, innovation and industry leadership SWOT Analysis
1. Operates in US, Canada, Europe, Asia, Australia and Central America 2. Strong market position built on strong brand portfolio 3. Focus on innovation is a strength 4. It had a lean and adaptable supply chain Strength 5. Strong and flexible capital structure
1. Overdependence on the US market and spilt into smaller businesses– most of total revenue are from USA 2.Fluctuating EBT over the last five years Weakness 3.Poor presence in Asia and Australia – developing countries
1. Growth potential in the security products market 2. Improving housing construction market in the US Opportunity 3. Expansion projects in China and India
1. Stringent regulations – especially in health and safety related issues 2.Split of conglomerate would decrease revenues and brand strength Threats 3. Heavy competition from local players offering cheaper products Competition
1. ASSA ABLOY AB 2. Cost Plus, Inc. 3. JELD-WEN, inc. 4. Newell Rubbermaid Inc. Competitors 5. Snap-on Incorporated
doc_553091594.docx
SWOT ANALYSIS OF FORTUNE BRANDS
Fortune Brands
Parent Company
Fortune Brands Home and Security, Inc.
Category
Conglomerate
Sector
Home and Security Products
Tagline/ Slogan
Leading consumer Brands. Consistently strong results
USP
Building Value and Brand after Brand STP
Kitchen and bath cabinetry, plumbing and accessories, advanced Segment material windows and door systems, and security and storage
Domestic kitchen appliances consumers, Builders, Interior designers, modular kitchen designers, Automotive industries, trailers, coaches, Target Group bicycle industries, safe manufacturers. Banks and household
Positioning
Growth, innovation and industry leadership SWOT Analysis
1. Operates in US, Canada, Europe, Asia, Australia and Central America 2. Strong market position built on strong brand portfolio 3. Focus on innovation is a strength 4. It had a lean and adaptable supply chain Strength 5. Strong and flexible capital structure
1. Overdependence on the US market and spilt into smaller businesses– most of total revenue are from USA 2.Fluctuating EBT over the last five years Weakness 3.Poor presence in Asia and Australia – developing countries
1. Growth potential in the security products market 2. Improving housing construction market in the US Opportunity 3. Expansion projects in China and India
1. Stringent regulations – especially in health and safety related issues 2.Split of conglomerate would decrease revenues and brand strength Threats 3. Heavy competition from local players offering cheaper products Competition
1. ASSA ABLOY AB 2. Cost Plus, Inc. 3. JELD-WEN, inc. 4. Newell Rubbermaid Inc. Competitors 5. Snap-on Incorporated
doc_553091594.docx