Description
SWOT ANALYSIS OF FORTUM
Fortum
Parent Company
Fortum Corporation
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Has the biggest market share of Ecolabeled electricity in Finland. STP
Industries, Big cities, Ports etc looking for energy and electrical Segment solutions
Target Group
Industries and corporates
Positioning
Leading Finnish Energy producer SWOT Analysis
1.Has over 14000 MW of generation capacity – 1/3rd of it being hydro power which has 290+ plants, nuclear plants and over 30 combined heat and power plants. Also has over 11,000 employees 2. Most of its power generation is emission free 3. Has strong market presence in Scandinavia and Russia. Strength 4.Financially stable and has S&P rating of A
1.Over dependence on Nordic countries 2.Most of the debt is composed of European bonds – thus it is Weakness exposed to the Eurozone crisis
1.Opportunities in other European markets Opportunity 2. Growth opportunities in Renewable energy like Wind, Solar etc
3. High demand for power in Europe
1.Energy demand forecast is expected to slow down due to Euro zone crisis 2. Regional markets are expected to consolidate into one single European market place for Energy 3. Much larger players in Europe pose an entry barrier into other Threats European markets Competition
1. CEZ Group 2. E.On Competitors 3.RWE Power
doc_770334440.docx
SWOT ANALYSIS OF FORTUM
Fortum
Parent Company
Fortum Corporation
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Has the biggest market share of Ecolabeled electricity in Finland. STP
Industries, Big cities, Ports etc looking for energy and electrical Segment solutions
Target Group
Industries and corporates
Positioning
Leading Finnish Energy producer SWOT Analysis
1.Has over 14000 MW of generation capacity – 1/3rd of it being hydro power which has 290+ plants, nuclear plants and over 30 combined heat and power plants. Also has over 11,000 employees 2. Most of its power generation is emission free 3. Has strong market presence in Scandinavia and Russia. Strength 4.Financially stable and has S&P rating of A
1.Over dependence on Nordic countries 2.Most of the debt is composed of European bonds – thus it is Weakness exposed to the Eurozone crisis
1.Opportunities in other European markets Opportunity 2. Growth opportunities in Renewable energy like Wind, Solar etc
3. High demand for power in Europe
1.Energy demand forecast is expected to slow down due to Euro zone crisis 2. Regional markets are expected to consolidate into one single European market place for Energy 3. Much larger players in Europe pose an entry barrier into other Threats European markets Competition
1. CEZ Group 2. E.On Competitors 3.RWE Power
doc_770334440.docx