Description
SWOT ANALYSIS OF FORTIS INCORPORATION

Fortis Inc

Parent Company

Fortis Inc

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Largest Investor owned distribution utility of Canada STP

Segment

Electrical solutions for Industries, Big cities, Ports etc

Target Group

Industries, corporates and businesses

Positioning

An Internationally diversified electric utility based in Canada SWOT Analysis

1.Operates in the primarily in Canada and in the Carribean having over 6000 employees 2.Serves majority of Newfoundland and Labrador, Prince Edward Islands 3. Serves more than 2 million electricity and natural gas customers 4. Features in TSX 60 – top 60 Canadian companies Strength 5. Strong financial position and reputation

1.Does not have much of power generation in its business portfolio 2.Faced criticism by environmentalists for its projects in Belize in the Weakness Carribean

1.Opportunities in Mexico, Carribean, U.S. Opportunity 2. Can expand its generation portfolio

3. High demand for power in Canada, The U.S., Carribean etc

1.Fall in Electricity prices would lead to lower profits 2.Regulations in the distribution market Threats 3. Consolidation of power industry in North and Central America Competition

1.Hydro One 2.Hydro Quebec 3.Sask Power Competitors 4. Bruce Power



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