Description
SWOT ANALYSIS OF FORMULA ONE F1
Formula One F1
Parent Company
Fédération Internationale de l'Automobile (FIA)
Category
Single seater auto racing
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Racing of the highest order with the best cars and the best drivers
STP
Segment
All auto-racing enthusiasts
Target Group
High income male and female in the age group 15-60
Positioning
High speed and high quality auto-racing
SWOT Analysis
1. High speed racing with speeds reaching as high as 350km/hr 2. Presence of the most talented drivers and top automobile brands in the world in the championship 3. Excellent marketing and merchandising 4. Tracks of the highest qualty 5. World-wide fan following 6. Some great rivalries over the years have added more glamour to the championship 7. Excellent TV coverage with a global audience of more than 550 Strength million
1.Very high expenditures have forced several teams to withdraw 2.Various disputes between FIA and FOTA 3.Most of the times, the outcome is dependent on the quality of the Weakness cars rather than the quality of drivers
1.Focus on adding bio-fuel engines and other such measures to make F1 environment friendly 2.Explore into newer territories like Russia, South Africa etc in the Opportunity future
Threats
1.Threat of the top teams breaking out from the F1 and forming a
league of their own 2.Threat of top drivers moving on to other forms of racing 3.Threat from the growing popularity of Moto GP
Competition
1.Moto GP Competitors 2.Nascar
doc_745264895.docx
SWOT ANALYSIS OF FORMULA ONE F1
Formula One F1
Parent Company
Fédération Internationale de l'Automobile (FIA)
Category
Single seater auto racing
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Racing of the highest order with the best cars and the best drivers
STP
Segment
All auto-racing enthusiasts
Target Group
High income male and female in the age group 15-60
Positioning
High speed and high quality auto-racing
SWOT Analysis
1. High speed racing with speeds reaching as high as 350km/hr 2. Presence of the most talented drivers and top automobile brands in the world in the championship 3. Excellent marketing and merchandising 4. Tracks of the highest qualty 5. World-wide fan following 6. Some great rivalries over the years have added more glamour to the championship 7. Excellent TV coverage with a global audience of more than 550 Strength million
1.Very high expenditures have forced several teams to withdraw 2.Various disputes between FIA and FOTA 3.Most of the times, the outcome is dependent on the quality of the Weakness cars rather than the quality of drivers
1.Focus on adding bio-fuel engines and other such measures to make F1 environment friendly 2.Explore into newer territories like Russia, South Africa etc in the Opportunity future
Threats
1.Threat of the top teams breaking out from the F1 and forming a
league of their own 2.Threat of top drivers moving on to other forms of racing 3.Threat from the growing popularity of Moto GP
Competition
1.Moto GP Competitors 2.Nascar
doc_745264895.docx