Description
SWOT ANALYSIS OF FORMOSA PETROCHEMICALS

Formosa Petrochemical

Parent Company

Formosa Petrochemical

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

Taiwan’s Leading petrochemical manufacturer

USP

Number 1 Olefin cracker in the petrochemical business in Taiwan STP

Segment

Corporates and individuals in Taiwan looking to fulfill energy needs

Enterprises who depend on petrochemical products, electricity, steam and people who depend on petrol, diesel for vehicles and domestic Target Group uses

Positioning

Full filing the energy and petrochemical products needs of Taiwan SWOT Analysis

1.Only privately owned oil refinery in Taiwan and the second largest gasoline and gasoil producer in Taiwan 2.Largest olefins producer in Taiwan 3. Diversification into various sectors such as refining , power generation, olefins provides hedge against fluctuating crude oil prices Strength 4.Corporate spirit of diligence, frugality, and thoroughness and objective to maximize operation efficiency and competitiveness 5.Philosophy of diligence, thoroughness, and innovation 6.Leading market position provides the company with competitive advantage

1. Safety of working environments, professional training programs, Weakness and the improvement of facilities 2. Violation of environmental regulations

1.Strengthen brand awareness by participating in various events such as Yilan Green Expo., Hakka Tung Blossom Festival, etc. 2.Marketing alliance with will.established business leaders of different industries in Taiwan. Opportunity 3.Improvements in catalyst reformulation and production management 4.Implementation of a series of improvement measures in the areas of equipment and production technology 5.Improve our relationships with local communities

1.Impacts of the two fire accidents and external challenges 2.Environmnetal regulations Threats 3.Unstable political situations in North Africa and Middle East 4.Rising oil prices, overheating, high inflation and asset bubbles are posing new threat to world economic recovery thus impacting growth of oil industry Competition

Competitors

1.CPC Corporation 2.BASF SE



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