Description
SWOT ANALYSIS OF FORD MOTOR COMPANY
Ford Motor Company Parent Company Category Sector Ford Motor Company SUVs, Hatchbacks, Sedans, Automobiles Built for the road ahead; Ford has a better idea; Quality is job done; Built Tough International brand presence due to one of the oldest car manufacturing company and also provides a wide range of cars STP Complete automobile segment including SUVs, Hatchbacks, Sedans Young executives, businessmen, small families Positioned as an automobile company which provides quality cars globally Product Portfolio Ford Ikon Ford Fiesta Ford Fusion Ford Figo Ford Endeavour Brands SWOT Analysis Strength 1. One of the early market entrants and oldest car manufacturer
Tagline/ Slogan
USP
Segment Target Group
Positioning
2. Offers a wide range of cars to different set of customers 3. Provides exclusive product features taking into consideration the targeted segments 4. Invested efforts to go green in order to help the environment 5. Has over 160,000 employees globally 6. Present across continents and has excellent visibility & marketing 7. Ford is present in Motorsports like Formula One, Rally, Sports cars, Touring cars & sponsorship of events 1.Adversely affected by the global recession & Euro crisis Weakness 2.Hasnt completely tapped emerging economies as compared to some other automobile giants 1. Expanding automobile sector 2. Improving business scenario due to expansion of consumer base Opportunity 3.Capitalizing on the models exclusively designed for different markets e.g. ford Ikon for India 1.Competition from major international players 2. Increasing usage of public transport and increased fuel costs 3. Production problems in local plants due to labor and similar issues Competition 1.Toyota 2.Honda 3. Hyundai 4. Tata Motors 5. Maruti 6. Chevrolet
Threats
Competitors
doc_701644240.docx
SWOT ANALYSIS OF FORD MOTOR COMPANY
Ford Motor Company Parent Company Category Sector Ford Motor Company SUVs, Hatchbacks, Sedans, Automobiles Built for the road ahead; Ford has a better idea; Quality is job done; Built Tough International brand presence due to one of the oldest car manufacturing company and also provides a wide range of cars STP Complete automobile segment including SUVs, Hatchbacks, Sedans Young executives, businessmen, small families Positioned as an automobile company which provides quality cars globally Product Portfolio Ford Ikon Ford Fiesta Ford Fusion Ford Figo Ford Endeavour Brands SWOT Analysis Strength 1. One of the early market entrants and oldest car manufacturer
Tagline/ Slogan
USP
Segment Target Group
Positioning
2. Offers a wide range of cars to different set of customers 3. Provides exclusive product features taking into consideration the targeted segments 4. Invested efforts to go green in order to help the environment 5. Has over 160,000 employees globally 6. Present across continents and has excellent visibility & marketing 7. Ford is present in Motorsports like Formula One, Rally, Sports cars, Touring cars & sponsorship of events 1.Adversely affected by the global recession & Euro crisis Weakness 2.Hasnt completely tapped emerging economies as compared to some other automobile giants 1. Expanding automobile sector 2. Improving business scenario due to expansion of consumer base Opportunity 3.Capitalizing on the models exclusively designed for different markets e.g. ford Ikon for India 1.Competition from major international players 2. Increasing usage of public transport and increased fuel costs 3. Production problems in local plants due to labor and similar issues Competition 1.Toyota 2.Honda 3. Hyundai 4. Tata Motors 5. Maruti 6. Chevrolet
Threats
Competitors
doc_701644240.docx