Description
SWOT ANALYSIS OF FORD IKON
Ford Ikon
Parent Company
Ford Motors
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
The Josh Machine
Small and compact car with a stylish touch available at affordable USP price STP
Segment
Hatchback segment
Target Group
Young business executives
Positioned as a car designed for customers by improved fuel Positioning efficiency and good in city driving experience SWOT Analysis
1.Superior fuel efficiency 2.Good brand presence in Indian market 3. Improved car pickup, convenient for in city drive Strength 4. Good handling and safety features matching the standards
1.Ford Ikon sold in only a few countries Weakness 2. Tough competition in the sedan segment from other brands
1.Expanding automobile market 2.Increasing per capita income Opportunity 3.Well suited for in city drives. Hence, can attract more customers
1.Increasing fuel costs 2.Competition from other automobile giants Threats 3.Public transport Competition
1. TATA Indigo 2. Toyota Etios Competitors 3. Maruti Swift Desire
doc_249546621.docx
SWOT ANALYSIS OF FORD IKON
Ford Ikon
Parent Company
Ford Motors
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
The Josh Machine
Small and compact car with a stylish touch available at affordable USP price STP
Segment
Hatchback segment
Target Group
Young business executives
Positioned as a car designed for customers by improved fuel Positioning efficiency and good in city driving experience SWOT Analysis
1.Superior fuel efficiency 2.Good brand presence in Indian market 3. Improved car pickup, convenient for in city drive Strength 4. Good handling and safety features matching the standards
1.Ford Ikon sold in only a few countries Weakness 2. Tough competition in the sedan segment from other brands
1.Expanding automobile market 2.Increasing per capita income Opportunity 3.Well suited for in city drives. Hence, can attract more customers
1.Increasing fuel costs 2.Competition from other automobile giants Threats 3.Public transport Competition
1. TATA Indigo 2. Toyota Etios Competitors 3. Maruti Swift Desire
doc_249546621.docx