Description
SWOT ANALYSIS OF FORD FUSION
Ford Fusion
Parent Company
Ford Motors
Category
Hatchback
Sector
Automobiles
Tagline/ Slogan
Create a reaction; The no nonsense car
A hatchback with spacious and comfortable interiors with a touch of USP elegance STP
Segment
Hatchback segment
Target Group
Young business executives
Positioning
Positioned as a spacious and comfortable car SWOT Analysis
1.Smooth handling and safe drive 2.Spacious, comfortable and elegant interiors 3. Good visibility for the driver due to high driving position 4. Owned by a renowned parent company which gives international presence Strength 5. Excellent advertising and brand visibility
1. Priced slightly on the higher side compared to a few competitors Weakness 2. Limited scope for dominance in sedan segment
1.Expanding global automobile market Opportunity 2.Increasing per capita income
3.Attractive for middle income families due to low price
1.Increasing fuel costs 2.Competition from other automobile giants Threats 3.Public transport Competition
1. Hyundai i10 2. Maruti Alto 3. Maruti Ritz Competitors 4. Nissan Micra
doc_786975031.docx
SWOT ANALYSIS OF FORD FUSION
Ford Fusion
Parent Company
Ford Motors
Category
Hatchback
Sector
Automobiles
Tagline/ Slogan
Create a reaction; The no nonsense car
A hatchback with spacious and comfortable interiors with a touch of USP elegance STP
Segment
Hatchback segment
Target Group
Young business executives
Positioning
Positioned as a spacious and comfortable car SWOT Analysis
1.Smooth handling and safe drive 2.Spacious, comfortable and elegant interiors 3. Good visibility for the driver due to high driving position 4. Owned by a renowned parent company which gives international presence Strength 5. Excellent advertising and brand visibility
1. Priced slightly on the higher side compared to a few competitors Weakness 2. Limited scope for dominance in sedan segment
1.Expanding global automobile market Opportunity 2.Increasing per capita income
3.Attractive for middle income families due to low price
1.Increasing fuel costs 2.Competition from other automobile giants Threats 3.Public transport Competition
1. Hyundai i10 2. Maruti Alto 3. Maruti Ritz Competitors 4. Nissan Micra
doc_786975031.docx