Description
SWOT ANALYSIS OF FORD FIGO
Ford Figo Parent Company Category Sector Tagline/ Slogan Ford Motors Hatchback Automobiles Feel the difference; Go Further Small and compact car with a stylish touch available at affordable price STP Segment Target Group Positioning Hatchback segment Young car users and small families Positioned as a stylish and compact car for small families SWOT Analysis 1.A compact and small car easier to drive inside cities 2.Kinetic aerodynamic design which makes it attractive 3. Relatively low price tag and high quality Strength 4. Available in multiple variants according to customer needs 5. Excellent brand visibility and a popular car in the segment 1.Ford Figo is sold only in a few countries 2. Hatchback segment is extremely competitive hence limited market share 1.Expanding global automobile market 2.Increasing per capita income Opportunity 3.Attractive for middle income families due to low price
USP
Weakness
1.Increasing fuel costs 2.Competition from other automobile giants Threats 3.Public transport Competition 1.Volkswagen polo 2.Chevrolet Beat 3. Maruti Swift 4. Hyundai Santro 5. Hyundai i10 6. Maruti Alto Competitors 7. Maruti Ritz
doc_284114861.docx
SWOT ANALYSIS OF FORD FIGO
Ford Figo Parent Company Category Sector Tagline/ Slogan Ford Motors Hatchback Automobiles Feel the difference; Go Further Small and compact car with a stylish touch available at affordable price STP Segment Target Group Positioning Hatchback segment Young car users and small families Positioned as a stylish and compact car for small families SWOT Analysis 1.A compact and small car easier to drive inside cities 2.Kinetic aerodynamic design which makes it attractive 3. Relatively low price tag and high quality Strength 4. Available in multiple variants according to customer needs 5. Excellent brand visibility and a popular car in the segment 1.Ford Figo is sold only in a few countries 2. Hatchback segment is extremely competitive hence limited market share 1.Expanding global automobile market 2.Increasing per capita income Opportunity 3.Attractive for middle income families due to low price
USP
Weakness
1.Increasing fuel costs 2.Competition from other automobile giants Threats 3.Public transport Competition 1.Volkswagen polo 2.Chevrolet Beat 3. Maruti Swift 4. Hyundai Santro 5. Hyundai i10 6. Maruti Alto Competitors 7. Maruti Ritz
doc_284114861.docx