Description
SWOT ANALYSIS OF FORD FIESTA
Ford Fiesta Parent Company Category Sector Tagline/ Slogan USP Ford Motors Sedan Automobiles Feel the difference; Go Fida; it’s a pretty big deal Amalgamation of style, comfort and performance STP Segment Target Group Sedan segment Young executives and businessmen Positioned as one of the most fuel efficient automatic sedan which also has stylish features SWOT Analysis 1.Innovative features like voice control operation 2.Available in both petrol and diesel model 3. High fuel efficiency, one of the best in the class Strength 4. Possesses cruise control and high level safety standards 5. Good advertising and marketing ensuring good visibility 1.The sedan segment is extremely competitive and hence limited scope for market expansion 2. Slightly high-priced as compared for the competing segment 1.Expanding Indian automobile market 2.Increasing per capita income Opportunity 3. Owned by a renowned and reputed brand name i.e. ford, which
Positioning
Weakness
can help in increasing international presence 1.Increasing fuel costs 2.Competition from other big automobile giants Threats 3.Entry of International players in Indian market Competition 1.Volkswagen Jetta 2.Honda CIty Competitors 3.Hyundai Accent
doc_625856210.docx
SWOT ANALYSIS OF FORD FIESTA
Ford Fiesta Parent Company Category Sector Tagline/ Slogan USP Ford Motors Sedan Automobiles Feel the difference; Go Fida; it’s a pretty big deal Amalgamation of style, comfort and performance STP Segment Target Group Sedan segment Young executives and businessmen Positioned as one of the most fuel efficient automatic sedan which also has stylish features SWOT Analysis 1.Innovative features like voice control operation 2.Available in both petrol and diesel model 3. High fuel efficiency, one of the best in the class Strength 4. Possesses cruise control and high level safety standards 5. Good advertising and marketing ensuring good visibility 1.The sedan segment is extremely competitive and hence limited scope for market expansion 2. Slightly high-priced as compared for the competing segment 1.Expanding Indian automobile market 2.Increasing per capita income Opportunity 3. Owned by a renowned and reputed brand name i.e. ford, which
Positioning
Weakness
can help in increasing international presence 1.Increasing fuel costs 2.Competition from other big automobile giants Threats 3.Entry of International players in Indian market Competition 1.Volkswagen Jetta 2.Honda CIty Competitors 3.Hyundai Accent
doc_625856210.docx