Description
SWOT ANALYSIS OF FORD ENDEAVOUR
Ford Endeavor Parent Company Category Sector Ford Motors SUV Automobiles Magnify the adventure; India’s no. 1 SUV; The Next Big Thing; Take the lead A combination of comfort and power as well as safety STP Segment Target Group SUV segment Young adventurous upper middle class Positioned as a spacious, comfortable car which also possesses good road presence SWOT Analysis 1. Spacious and comfortable interiors 2. Active safety features with improved technologies 3. Provides a reverse parking camera for convenient parking 4. 4x4 wheel drive makes driving effortless compared to 2x2 wheel drive 5. Good advertising and branding & presence globally 1.Tough competition in the SUV segment Weakness Opportunity 2.Less preferred by middle class segment which is the fastest growing segment 1.Expanding Indian automobile market
Tagline/ Slogan USP
Positioning
Strength
2.Increasing per capita income 3. Owned by a renowned and reputed brand name i.e. ford, which can help in increasing international presence 1.Increasing fuel costs 2.Competition from other big automobile giants Threats 3.Entry of International players in Indian market Competition 1.Toyota Fortuner 2.Chevrolet Captiva Competitors 3.Maruti Grand Vitara
doc_648935364.docx
SWOT ANALYSIS OF FORD ENDEAVOUR
Ford Endeavor Parent Company Category Sector Ford Motors SUV Automobiles Magnify the adventure; India’s no. 1 SUV; The Next Big Thing; Take the lead A combination of comfort and power as well as safety STP Segment Target Group SUV segment Young adventurous upper middle class Positioned as a spacious, comfortable car which also possesses good road presence SWOT Analysis 1. Spacious and comfortable interiors 2. Active safety features with improved technologies 3. Provides a reverse parking camera for convenient parking 4. 4x4 wheel drive makes driving effortless compared to 2x2 wheel drive 5. Good advertising and branding & presence globally 1.Tough competition in the SUV segment Weakness Opportunity 2.Less preferred by middle class segment which is the fastest growing segment 1.Expanding Indian automobile market
Tagline/ Slogan USP
Positioning
Strength
2.Increasing per capita income 3. Owned by a renowned and reputed brand name i.e. ford, which can help in increasing international presence 1.Increasing fuel costs 2.Competition from other big automobile giants Threats 3.Entry of International players in Indian market Competition 1.Toyota Fortuner 2.Chevrolet Captiva Competitors 3.Maruti Grand Vitara
doc_648935364.docx