Description
SWOT ANALYSIS OF FONCIERE DES REGIONS
Fonciere des Regions
Parent Company
Fonciere des Regions
Leasing , Rental business & Acquisition, commercial and residential Category properties
Sector
Real Estate Investment Trust
Tagline/ Slogan
Land/Property partner
USP
Quality Service
STP
Segment
Metropolitan cities
Target Group
Corporate offices, High income group
Positioning
Reliable, consistence service & performance
SWOT Analysis
1. Strong base of income from rental business. 2. Partnership with quality tenets. 3. Well recognized brand in France and Italy. 4. Diversified profile of the company (from logistic, warehousing to Lease rental business) Strength 5. Residential and commercial properties in 8 European countries
1. Not diversified Geographical portfolio & small workforce Weakness 2. Fluctuating land and property prices affect operations
1. Development of commercial, residential property in rural areas 2. Development opportunities in developing nation. Opportunity 3. Reduction in interest rate, hence greater opportunities for growth.
1. Economic slowdown due to Greece financial crisis may affect the demand for their business 2. Immense Competition. 3. More stringent Government regulation in rental business will affect Threats the business
Competition
1. Icade 2.Mack Cali Realty Competitors 3. Australand Property
doc_893350971.docx
SWOT ANALYSIS OF FONCIERE DES REGIONS
Fonciere des Regions
Parent Company
Fonciere des Regions
Leasing , Rental business & Acquisition, commercial and residential Category properties
Sector
Real Estate Investment Trust
Tagline/ Slogan
Land/Property partner
USP
Quality Service
STP
Segment
Metropolitan cities
Target Group
Corporate offices, High income group
Positioning
Reliable, consistence service & performance
SWOT Analysis
1. Strong base of income from rental business. 2. Partnership with quality tenets. 3. Well recognized brand in France and Italy. 4. Diversified profile of the company (from logistic, warehousing to Lease rental business) Strength 5. Residential and commercial properties in 8 European countries
1. Not diversified Geographical portfolio & small workforce Weakness 2. Fluctuating land and property prices affect operations
1. Development of commercial, residential property in rural areas 2. Development opportunities in developing nation. Opportunity 3. Reduction in interest rate, hence greater opportunities for growth.
1. Economic slowdown due to Greece financial crisis may affect the demand for their business 2. Immense Competition. 3. More stringent Government regulation in rental business will affect Threats the business
Competition
1. Icade 2.Mack Cali Realty Competitors 3. Australand Property
doc_893350971.docx