Description
SWOT ANALYSIS OF FOGG DEODRANT
Fogg Deodrant
Parent Company
Vini group of companies
Category
Deodorant
Sector
FMCG
Tagline/ Slogan
Bina gas wala body-spray
USP
Doesn’t get blown away like other deodorants, lasts longer STP
Segment
Outdoor-oriented, Fashion oriented, Trendy
Target Group
Young urban upper middle class
Positioning
A body spray without gas which hence lasts longer SWOT Analysis
1. Has a differentiated value proposition from all its competitors 2. Effective advertising and branding targeting the youth 3. Good distribution, Promotions and campaigns for luring customers 4. Unique selling proposition of having more spray liquid Strength 5. Available in different variants
1. Only an urban market phenomenon 2. High pricing reduces the target market Weakness 3.Controversial advertising often leads to legal issues
1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains Opportunity etc.
Threats
1. Deodorants sales are seasonal. Maximum sales happen in the
summer months 2. Competition from Premium Segment Deodorants like Burberry, Body Shop Competition
1. Axe 2. Zatak 3. Fuel 4. Manhunt 5. Set Wet Competitors 6. 18+ deodrant
doc_358035904.docx
SWOT ANALYSIS OF FOGG DEODRANT
Fogg Deodrant
Parent Company
Vini group of companies
Category
Deodorant
Sector
FMCG
Tagline/ Slogan
Bina gas wala body-spray
USP
Doesn’t get blown away like other deodorants, lasts longer STP
Segment
Outdoor-oriented, Fashion oriented, Trendy
Target Group
Young urban upper middle class
Positioning
A body spray without gas which hence lasts longer SWOT Analysis
1. Has a differentiated value proposition from all its competitors 2. Effective advertising and branding targeting the youth 3. Good distribution, Promotions and campaigns for luring customers 4. Unique selling proposition of having more spray liquid Strength 5. Available in different variants
1. Only an urban market phenomenon 2. High pricing reduces the target market Weakness 3.Controversial advertising often leads to legal issues
1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains Opportunity etc.
Threats
1. Deodorants sales are seasonal. Maximum sales happen in the
summer months 2. Competition from Premium Segment Deodorants like Burberry, Body Shop Competition
1. Axe 2. Zatak 3. Fuel 4. Manhunt 5. Set Wet Competitors 6. 18+ deodrant
doc_358035904.docx