Description
The term FMCG (fast moving consumer goods), although popular and frequently used does not have a standard definition and is generally used in India to refer to products of everyday use.
SWOT Analysis of FMCG Sector
The term FMCG (fast moving consumer goods), although popular and frequently used does not
have a standard definition and is generally used in India to refer to products of everyday use.
Conceptually, however, the term refers to relatively fast moving items that are used directly by
the consumer. Thus, a significant gap exists between the general use and the conceptual meaning
of the term FMCG.
Strengths:
? Well-established distribution network extending to rural areas.
? Strong brands in the FMCG sector.
? Low cost operations.
Weaknesses:
? Low export levels.
? Small-scale sector reservations limit ability to invest in technology and achieve
economies of scale.
? Several "me-too’’ products.
Opportunities:
? Large domestic market.
? Export potential.
? Increasing income levels will result in faster revenue growth..
Threats:
? Imports.
? Tax and regulatory structure.
? Slowdown in rural demand.
doc_152147509.docx
The term FMCG (fast moving consumer goods), although popular and frequently used does not have a standard definition and is generally used in India to refer to products of everyday use.
SWOT Analysis of FMCG Sector
The term FMCG (fast moving consumer goods), although popular and frequently used does not
have a standard definition and is generally used in India to refer to products of everyday use.
Conceptually, however, the term refers to relatively fast moving items that are used directly by
the consumer. Thus, a significant gap exists between the general use and the conceptual meaning
of the term FMCG.
Strengths:
? Well-established distribution network extending to rural areas.
? Strong brands in the FMCG sector.
? Low cost operations.
Weaknesses:
? Low export levels.
? Small-scale sector reservations limit ability to invest in technology and achieve
economies of scale.
? Several "me-too’’ products.
Opportunities:
? Large domestic market.
? Export potential.
? Increasing income levels will result in faster revenue growth..
Threats:
? Imports.
? Tax and regulatory structure.
? Slowdown in rural demand.
doc_152147509.docx