Description
SWOT ANALYSIS OF FISCHER PRICE
Fischer-Price
Parent Company
Mattel
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Perfect fit
USP
Little people toys and host of other unique brands
STP
Segment
Toys and accessories for children and kids
Target Group
Children (0-6 years)
Positioning
Makes high quality, unique toys like the Play Family
SWOT Analysis
1. Good brand image, responsible towards customers: recalled many toys due to possible hazard of being coated in lead based paints 2. Has websites and market reach in over 40 countries across all the continents 3. Has established brands like Disney, Dora the Explorer, Power wheels etc. 4. Has created about 5000 toys since its inception Strength 5. Acquisition of popular brands like Thomas and friends
1.Has faced bankruptcy and changes in ownership which destabilized it for some time 2.Has been involved in Cuddle and Coo doll controversy which gave it negative publicity 3.Incident of toys being coated with lead based paints reduced Weakness customer’s trust
1.Many of its earlier toys are considered collectibles Opportunity 2.Growing toy market in Asia Pacific region
1.Increasing preference for online games Threats 2.Growing market for toys for teenagers
Competition
1.Hasbro 2.Bandai Co Competitors 3.Colorforms
doc_729714835.docx
SWOT ANALYSIS OF FISCHER PRICE
Fischer-Price
Parent Company
Mattel
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Perfect fit
USP
Little people toys and host of other unique brands
STP
Segment
Toys and accessories for children and kids
Target Group
Children (0-6 years)
Positioning
Makes high quality, unique toys like the Play Family
SWOT Analysis
1. Good brand image, responsible towards customers: recalled many toys due to possible hazard of being coated in lead based paints 2. Has websites and market reach in over 40 countries across all the continents 3. Has established brands like Disney, Dora the Explorer, Power wheels etc. 4. Has created about 5000 toys since its inception Strength 5. Acquisition of popular brands like Thomas and friends
1.Has faced bankruptcy and changes in ownership which destabilized it for some time 2.Has been involved in Cuddle and Coo doll controversy which gave it negative publicity 3.Incident of toys being coated with lead based paints reduced Weakness customer’s trust
1.Many of its earlier toys are considered collectibles Opportunity 2.Growing toy market in Asia Pacific region
1.Increasing preference for online games Threats 2.Growing market for toys for teenagers
Competition
1.Hasbro 2.Bandai Co Competitors 3.Colorforms
doc_729714835.docx