Description
SWOT ANALYSIS OF FIRST ENERGY
FirstEnergy
Parent Company
FirstEnergy Corporation
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
First Source
USP
One stop service provider STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Provide energy in a reliable and sustainable way SWOT Analysis
1. Its distribution lines span over 194,000 miles with over 23,000 MW 2. Nuclear generation assets 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology Strength 5. Vertically integrated business
1.Intense competition means limited margins and slow growth Weakness 2. Employee Unrest is a concern and one of the largest polluters
1.Wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
Threats
1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation 5. Environmental regulation Competition
1. American Electric Power Company, Inc. 2. Public Service Enterprise Group Incorporated Competitors 3. Dominion Resources, Inc.
doc_222297891.docx
SWOT ANALYSIS OF FIRST ENERGY
FirstEnergy
Parent Company
FirstEnergy Corporation
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
First Source
USP
One stop service provider STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Provide energy in a reliable and sustainable way SWOT Analysis
1. Its distribution lines span over 194,000 miles with over 23,000 MW 2. Nuclear generation assets 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology Strength 5. Vertically integrated business
1.Intense competition means limited margins and slow growth Weakness 2. Employee Unrest is a concern and one of the largest polluters
1.Wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
Threats
1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation 5. Environmental regulation Competition
1. American Electric Power Company, Inc. 2. Public Service Enterprise Group Incorporated Competitors 3. Dominion Resources, Inc.
doc_222297891.docx