Description
SWOT ANALYSIS OF FIREFLY E-VENTURE LIMITED
Firefly e-Venture Ltd
Parent Company
HT Media Group
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
Focusses on creating and building brands and businesses in the Internet media USP space
STP
Segment
Online media
Target Group
Online ventures – job portal application based
Firefly combines HT Media’s 84-year old legacy as one of India’s largest and most respected names in the media industry, with the innovation and energy that Positioning characterize the Internet space.
SWOT Analysis
1. Compelling product ideas and continuous innovations 2. Creative use of design and intuitive user interface 3. Backed by a knowledgeable sales force and customer service 4.Brandslike Hindustantimes.com,Livemint.com, Desimartini.comand Shine.com in Strength its portfolio
1. Online businesses have extremely high competition owing to less entry barriers Weakness 2. Still has to increase its brand recall compared to online industry leaders
1. Inorganic - It acquired a social networking website, www.desiMartini.com 2. Shine.com – Job portal is growing at a rapid pace Opportunity 3. Venturing into retail sector.
1. Intense competition in online space 2. Heavy funding by VC promoting small players Threats 3. Customer loyalty is a still a question
Competition
1. Matrimony.com 2. NDTV Social Competitors 3. Naukri.com
doc_669055209.docx
SWOT ANALYSIS OF FIREFLY E-VENTURE LIMITED
Firefly e-Venture Ltd
Parent Company
HT Media Group
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
Focusses on creating and building brands and businesses in the Internet media USP space
STP
Segment
Online media
Target Group
Online ventures – job portal application based
Firefly combines HT Media’s 84-year old legacy as one of India’s largest and most respected names in the media industry, with the innovation and energy that Positioning characterize the Internet space.
SWOT Analysis
1. Compelling product ideas and continuous innovations 2. Creative use of design and intuitive user interface 3. Backed by a knowledgeable sales force and customer service 4.Brandslike Hindustantimes.com,Livemint.com, Desimartini.comand Shine.com in Strength its portfolio
1. Online businesses have extremely high competition owing to less entry barriers Weakness 2. Still has to increase its brand recall compared to online industry leaders
1. Inorganic - It acquired a social networking website, www.desiMartini.com 2. Shine.com – Job portal is growing at a rapid pace Opportunity 3. Venturing into retail sector.
1. Intense competition in online space 2. Heavy funding by VC promoting small players Threats 3. Customer loyalty is a still a question
Competition
1. Matrimony.com 2. NDTV Social Competitors 3. Naukri.com
doc_669055209.docx