Description
SWOT ANALYSIS OF FINNATIS CASINO GROUPE
Finnatis Casino Groupe
Parent Company
Finnatis SA
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Convenient shopping at affordable prices
STP
Segment
Supermarkets
Target Group
Price sensitive households
Offering the daily needs of a household under one roof at affordable Positioning prices
SWOT Analysis
1. One of the largest food centres in France (headquartered in Paris) with 180,000 employees 2. Multi store formats such as supermarkets, convenience stores and hypermarkets 3. A recognized brand in exclusive stores for sports goods and accessories too under the brands name of Groupe GO sport. 4. The company owns and operates mini markets such as, Petit Casino, Spar, Vival, unique city mart concepts such as, Monoprix, Monop, Beauty Monop, discount stores such as Franprix, Leader Price, Strength Casino supermarkets, and Geant Casino hypermarkets.
1. Limited geographical presence- Present only in France, Poland and neighboring countries 2. Limited Customer loyalty programmes Weakness 3.Inadequate spending on advertising and brand building
1.Seek expansion into other European and Asian Countries 2.Introduction of popular customer loyalty promotions and programmes 3.Growth through private label development and strategic alliances Opportunity with other firms
1.Intensifying global competition from big, existing as well as new players in the retail industry Threats 2.The impending recession in the global economy and rising inflation
Competition
1. Casino Guichard-Perrachon SA 2. GECINA SA Competitors 3. Guyenne etGascogne S.A.
doc_180883033.docx
SWOT ANALYSIS OF FINNATIS CASINO GROUPE
Finnatis Casino Groupe
Parent Company
Finnatis SA
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Convenient shopping at affordable prices
STP
Segment
Supermarkets
Target Group
Price sensitive households
Offering the daily needs of a household under one roof at affordable Positioning prices
SWOT Analysis
1. One of the largest food centres in France (headquartered in Paris) with 180,000 employees 2. Multi store formats such as supermarkets, convenience stores and hypermarkets 3. A recognized brand in exclusive stores for sports goods and accessories too under the brands name of Groupe GO sport. 4. The company owns and operates mini markets such as, Petit Casino, Spar, Vival, unique city mart concepts such as, Monoprix, Monop, Beauty Monop, discount stores such as Franprix, Leader Price, Strength Casino supermarkets, and Geant Casino hypermarkets.
1. Limited geographical presence- Present only in France, Poland and neighboring countries 2. Limited Customer loyalty programmes Weakness 3.Inadequate spending on advertising and brand building
1.Seek expansion into other European and Asian Countries 2.Introduction of popular customer loyalty promotions and programmes 3.Growth through private label development and strategic alliances Opportunity with other firms
1.Intensifying global competition from big, existing as well as new players in the retail industry Threats 2.The impending recession in the global economy and rising inflation
Competition
1. Casino Guichard-Perrachon SA 2. GECINA SA Competitors 3. Guyenne etGascogne S.A.
doc_180883033.docx