Description
SWOT ANALYSIS OF FINISH
Finish
Parent Company
Reckitt Benckiser
Category
Home Care brands
Sector
FMCG
Finish - The Diamond standard of dishwashing ; Join the Finish Tagline/ Slogan revolution
USP
Powerful solution for dish washing problems. STP
Segment
Dishwasher/home care segment
Target Group
Housewives from urban households
Positioning
A powerful dishwasher solution that saves water, energy and time. SWOT Analysis
1. Various products available in powder & Gel form 2. Recommended by leading dishwasher manufacturers 3. Diverse range of products, from simple cleaning to a sparkling shine 4. Finish form R&B is available in approx 75 countries, making is a Strength leader in the segment
1. Despite being a widely available product, brand awareness is limited 2. High brand witching amongst customers due to make options Weakness available, hence limited loyalty
1. Huge scope for expansion of dishwasher market in emerging Opportunity economies 2. Brand name of Finish will help it associate with Dishwasher
manufacturers and sell its product 3. Tie-ups wit hotel chains, restaurants etc
1. Washing powders used as dishwashers. Threats 2. Not much scope for active advertising due to low penetration levels Competition
1. Vim 2. Dishmatic Competitors 3. Fortune
doc_286018369.docx
SWOT ANALYSIS OF FINISH
Finish
Parent Company
Reckitt Benckiser
Category
Home Care brands
Sector
FMCG
Finish - The Diamond standard of dishwashing ; Join the Finish Tagline/ Slogan revolution
USP
Powerful solution for dish washing problems. STP
Segment
Dishwasher/home care segment
Target Group
Housewives from urban households
Positioning
A powerful dishwasher solution that saves water, energy and time. SWOT Analysis
1. Various products available in powder & Gel form 2. Recommended by leading dishwasher manufacturers 3. Diverse range of products, from simple cleaning to a sparkling shine 4. Finish form R&B is available in approx 75 countries, making is a Strength leader in the segment
1. Despite being a widely available product, brand awareness is limited 2. High brand witching amongst customers due to make options Weakness available, hence limited loyalty
1. Huge scope for expansion of dishwasher market in emerging Opportunity economies 2. Brand name of Finish will help it associate with Dishwasher
manufacturers and sell its product 3. Tie-ups wit hotel chains, restaurants etc
1. Washing powders used as dishwashers. Threats 2. Not much scope for active advertising due to low penetration levels Competition
1. Vim 2. Dishmatic Competitors 3. Fortune
doc_286018369.docx