Description
SWOT ANALYSIS OF FILMCITY MEDIA LIMITED
Filmcity Media Limited
Parent Company
Filmcity Media Limited
Category
Broadcasting& Cables
Sector
Media and Entertainment
To cater to all the Entertainment needs of the audiences by providing Tagline/ Slogan wholesome and meaningful Entertainment.
Reach out to the hearts of masses and become a part of their lives by USP infotaining them
STP
Segment
Films, TV Serials and music/video spectators
High and medium section of the society, Target Group Local and Regional TV channel providers
The Company works for the people and considers itself to be a Positioning responsible corporate citizen of the society
SWOT Analysis
1.Providesintegrated form of entertainment: television, print, events, radio, internet, films and outdoor creational activities 2. Company provides programs for Doordarshan National Network, as well as for various private channels 3. Strong pan Indian distribution network 4. Implementation of DTH and CAS has come as a boon to the Strength broadcasters especially for the pay channels
1.Financial performance has not been bright which is a concern Weakness 2. No transaction involving any foreign exchange earnings and outgo
1.Adopt latest trends and technology 2. Expand its reach to every nook and corner of the country 3. Extend operation into media industry by entering genre of television which offers high growth potential Opportunity 4. Tapping the promotional budgets of various pharmaceutical
companies who do not have any promotional platform
1. Bargaining power of cable operator 2. Global and indigenous competition Threats 3. Absence of niche channels in Indian television genre
Competition
1.Balaji telefilms Ltd. 2. Baba Arts Limited Competitors 3. Aastha broadcasting Network Ltd.
doc_899767204.docx
SWOT ANALYSIS OF FILMCITY MEDIA LIMITED
Filmcity Media Limited
Parent Company
Filmcity Media Limited
Category
Broadcasting& Cables
Sector
Media and Entertainment
To cater to all the Entertainment needs of the audiences by providing Tagline/ Slogan wholesome and meaningful Entertainment.
Reach out to the hearts of masses and become a part of their lives by USP infotaining them
STP
Segment
Films, TV Serials and music/video spectators
High and medium section of the society, Target Group Local and Regional TV channel providers
The Company works for the people and considers itself to be a Positioning responsible corporate citizen of the society
SWOT Analysis
1.Providesintegrated form of entertainment: television, print, events, radio, internet, films and outdoor creational activities 2. Company provides programs for Doordarshan National Network, as well as for various private channels 3. Strong pan Indian distribution network 4. Implementation of DTH and CAS has come as a boon to the Strength broadcasters especially for the pay channels
1.Financial performance has not been bright which is a concern Weakness 2. No transaction involving any foreign exchange earnings and outgo
1.Adopt latest trends and technology 2. Expand its reach to every nook and corner of the country 3. Extend operation into media industry by entering genre of television which offers high growth potential Opportunity 4. Tapping the promotional budgets of various pharmaceutical
companies who do not have any promotional platform
1. Bargaining power of cable operator 2. Global and indigenous competition Threats 3. Absence of niche channels in Indian television genre
Competition
1.Balaji telefilms Ltd. 2. Baba Arts Limited Competitors 3. Aastha broadcasting Network Ltd.
doc_899767204.docx