Description
SWOT ANALYSIS OF FIAT
Fiat Parent Company Category Sector Tagline/ Slogan USP Fiat Group Hatchback, Sedan Automobiles Simply More; Driven by passion. FIAT Elegant, Unique Design and affordable global luxury brand STP Complete automobile segment including hatchbacks, sedans & SUV’s Young executives from the upper-middle income bracket An automobile company which gives you the passion of driving Product Portfolio Fiat palio Fiat punto Brands Fiat linea SWOT Analysis 1. Joint venture operations are found in Italy, France, Turkey, India, Pakistan, China, Serbia and Russia. 2. Has over 130,000 employees globally and has production capacity of over 2 million cars a year 3. Fiat was the world's ninth largest carmaker and the largest in Italy 4. Fiat has formed a joint venture with India's TATA Motors and China's Chery motors. 5.Fiat has various brands associated with it like Ferrari, Masserati,
Segment Target Group Positioning
Strength
Alpha Romeo 2.Lacks advertising, branding and marketing of other major players 3.Dependence on TATA for service and repairs 1.Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc 5. Groundbreaking innovations challenge existing excellence in production Competition 1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Chevrolet 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen Competitors 12. Ford
Weakness
Opportunity
Threats
doc_490791829.docx
SWOT ANALYSIS OF FIAT
Fiat Parent Company Category Sector Tagline/ Slogan USP Fiat Group Hatchback, Sedan Automobiles Simply More; Driven by passion. FIAT Elegant, Unique Design and affordable global luxury brand STP Complete automobile segment including hatchbacks, sedans & SUV’s Young executives from the upper-middle income bracket An automobile company which gives you the passion of driving Product Portfolio Fiat palio Fiat punto Brands Fiat linea SWOT Analysis 1. Joint venture operations are found in Italy, France, Turkey, India, Pakistan, China, Serbia and Russia. 2. Has over 130,000 employees globally and has production capacity of over 2 million cars a year 3. Fiat was the world's ninth largest carmaker and the largest in Italy 4. Fiat has formed a joint venture with India's TATA Motors and China's Chery motors. 5.Fiat has various brands associated with it like Ferrari, Masserati,
Segment Target Group Positioning
Strength
Alpha Romeo 2.Lacks advertising, branding and marketing of other major players 3.Dependence on TATA for service and repairs 1.Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc 5. Groundbreaking innovations challenge existing excellence in production Competition 1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Chevrolet 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen Competitors 12. Ford
Weakness
Opportunity
Threats
doc_490791829.docx