Description
SWOT ANALYSIS OF FIAT PUNTO
Fiat Punto Parent Company Category Sector Tagline/ Slogan USP FIAT Hatchback Automobiles Crafted for a true fan Style, Ride, Handling STP Segment Target Group Positioning Hatchback Segment Positioned to capture the segment graduating to Hatchback Design and performance for people who love their cars SWOT Analysis 1.Excellent engine and performance 2.Has been in Indian market since a long time 3.Good advertising and high brand visibility 1.Dependence on TATA for Service 1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition
Strength Weakness
Opportunity
Threats
Competitors
1.i20 2.Polo 3.Beat 4.Figo 5.Ritz 6.Micra 7.Swift
doc_257266723.docx
SWOT ANALYSIS OF FIAT PUNTO
Fiat Punto Parent Company Category Sector Tagline/ Slogan USP FIAT Hatchback Automobiles Crafted for a true fan Style, Ride, Handling STP Segment Target Group Positioning Hatchback Segment Positioned to capture the segment graduating to Hatchback Design and performance for people who love their cars SWOT Analysis 1.Excellent engine and performance 2.Has been in Indian market since a long time 3.Good advertising and high brand visibility 1.Dependence on TATA for Service 1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition
Strength Weakness
Opportunity
Threats
Competitors
1.i20 2.Polo 3.Beat 4.Figo 5.Ritz 6.Micra 7.Swift
doc_257266723.docx