Description
SWOT ANALYSIS OF FIAT PALIO STILE
Fiat Palio Stile Parent Company Category Sector Tagline/ Slogan USP FIAT Hatchback Automobiles The Fiat of the new generation Sporty small car STP Segment Target Group Positioning Hatchback Segment Positioned to capture the segment graduating to Hatchback A car with a new design and high performance SWOT Analysis 1.Excellent engine and performance 2.Has been in Indian market since a long time 3.Good advertising and high brand visibility 1.Dependence on TATA for Service 1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition
Strength Weakness
Opportunity
Threats
Competitors
1.i20 2.Polo 3.Ritz 4.Hyundai Getz
doc_892421394.docx
SWOT ANALYSIS OF FIAT PALIO STILE
Fiat Palio Stile Parent Company Category Sector Tagline/ Slogan USP FIAT Hatchback Automobiles The Fiat of the new generation Sporty small car STP Segment Target Group Positioning Hatchback Segment Positioned to capture the segment graduating to Hatchback A car with a new design and high performance SWOT Analysis 1.Excellent engine and performance 2.Has been in Indian market since a long time 3.Good advertising and high brand visibility 1.Dependence on TATA for Service 1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition
Strength Weakness
Opportunity
Threats
Competitors
1.i20 2.Polo 3.Ritz 4.Hyundai Getz
doc_892421394.docx