SWOT ANALYSIS OF FIAT LINEA

Description
SWOT ANALYSIS OF FIAT LINEA

Fiat Linea

Parent Company

FIAT

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Admiration Guaranteed

USP

Elegant, Unique Design

STP

Segment

Sedan Segment

Target Group

Entry Level Sedan Buyers

Positioning

Looks and performance which would become envy of others

SWOT Analysis

1.Excellent engine and performance 2.Has been in Indian market since a long time Strength 3.Good advertising and high brand visibility

Weakness

1.Dependence on TATA for Service

1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence

1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport

Competition

1.Fiesta 2.Verna 3.Etios 4.Honda City Competitors 5.Vento



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