Description
SWOT ANALYSIS OF FIAT LINEA
Fiat Linea
Parent Company
FIAT
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Admiration Guaranteed
USP
Elegant, Unique Design
STP
Segment
Sedan Segment
Target Group
Entry Level Sedan Buyers
Positioning
Looks and performance which would become envy of others
SWOT Analysis
1.Excellent engine and performance 2.Has been in Indian market since a long time Strength 3.Good advertising and high brand visibility
Weakness
1.Dependence on TATA for Service
1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.Fiesta 2.Verna 3.Etios 4.Honda City Competitors 5.Vento
doc_251921805.docx
SWOT ANALYSIS OF FIAT LINEA
Fiat Linea
Parent Company
FIAT
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Admiration Guaranteed
USP
Elegant, Unique Design
STP
Segment
Sedan Segment
Target Group
Entry Level Sedan Buyers
Positioning
Looks and performance which would become envy of others
SWOT Analysis
1.Excellent engine and performance 2.Has been in Indian market since a long time Strength 3.Good advertising and high brand visibility
Weakness
1.Dependence on TATA for Service
1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.Fiesta 2.Verna 3.Etios 4.Honda City Competitors 5.Vento
doc_251921805.docx