Description
SWOT ANALYSIS OF FIAT INDUSTRIAL
FIAT Industrial
Parent Company
FIAT Group, Italy
Category
Heavy Equipment
Sector
Industrial Products
Innovation and technological progress to achieve global position of Tagline/ Slogan leadership
Advanced research used in designing and testing new solutions to USP continually improve the reliability and productivity of their vehicles
STP
People and businesses who want Equipments in Agriculture, Segment Construction and Commercial vehicles
People and businesses who expect reliability and productivity in their Target Group equipments
Innovation, whether for engine performance or to control emissions, is Positioning a standard for them, not an extra
SWOT Analysis
1. Strategic acquisition of various brands and innovating them e.g.: IVECO 2. 51 Advanced research centers located around the world, where teams of engineers and technicians research, design and test new solutions 3. Extensive product range in which three sectors design, produce and Strength sell trucks, commercial vehicles, buses, special vehicles (Iveco), tractors, and agricultural and construction equipment (CNH), in addition to engines and transmissions for those vehicles and engines for marine applications (FPT Industrial) 4. Gives emphasis to Corporate Governance and Sustainable development; Has published its own 1st Sustainability Report 5. Has a strong employee base of over 60,000
1. Insufficient production (No Economies of scale)through its production plants although the research done is top notch Weakness 2. Weak performance of Business divisions in terms of Working Capital performance and Cash contribution to the P&L
1. Growing residential sector in Asia 2. Increasing demand for global Agricultural machinery & equipment Opportunity 3. Growing construction industry in China & India where it has a limited presence
1. The Global recession in 2008 followed by the Eurozone crisis caused huge losses for the company in Europe and North America Threats 2. Increasing competitive pressure from Chinese and American counterparts
Competition
1. Caterpillar Inc. 2. Hyundai Heavy Equipments Competitors 3. Deere & Co.
doc_971091357.docx
SWOT ANALYSIS OF FIAT INDUSTRIAL
FIAT Industrial
Parent Company
FIAT Group, Italy
Category
Heavy Equipment
Sector
Industrial Products
Innovation and technological progress to achieve global position of Tagline/ Slogan leadership
Advanced research used in designing and testing new solutions to USP continually improve the reliability and productivity of their vehicles
STP
People and businesses who want Equipments in Agriculture, Segment Construction and Commercial vehicles
People and businesses who expect reliability and productivity in their Target Group equipments
Innovation, whether for engine performance or to control emissions, is Positioning a standard for them, not an extra
SWOT Analysis
1. Strategic acquisition of various brands and innovating them e.g.: IVECO 2. 51 Advanced research centers located around the world, where teams of engineers and technicians research, design and test new solutions 3. Extensive product range in which three sectors design, produce and Strength sell trucks, commercial vehicles, buses, special vehicles (Iveco), tractors, and agricultural and construction equipment (CNH), in addition to engines and transmissions for those vehicles and engines for marine applications (FPT Industrial) 4. Gives emphasis to Corporate Governance and Sustainable development; Has published its own 1st Sustainability Report 5. Has a strong employee base of over 60,000
1. Insufficient production (No Economies of scale)through its production plants although the research done is top notch Weakness 2. Weak performance of Business divisions in terms of Working Capital performance and Cash contribution to the P&L
1. Growing residential sector in Asia 2. Increasing demand for global Agricultural machinery & equipment Opportunity 3. Growing construction industry in China & India where it has a limited presence
1. The Global recession in 2008 followed by the Eurozone crisis caused huge losses for the company in Europe and North America Threats 2. Increasing competitive pressure from Chinese and American counterparts
Competition
1. Caterpillar Inc. 2. Hyundai Heavy Equipments Competitors 3. Deere & Co.
doc_971091357.docx