Description
SWOT ANALYSIS OF FIAMA DI WILLS
Fiama Di Wills
Parent Company
ITC
Category
Personal Care brands- Haircare & Skincare
Sector
FMCG
Tagline/ Slogan
Beautiful you, today, tomorrow
The Fiama Di Wills range combines the goodness of nature and USP science, providing gentle and effective care. STP
Segment
Middle class men and women
Young, modern, aware customers who are confident of themselves Target Group and seek indulgences that make them feel alive and beautiful.
Shampoo which is a blend of Nature and Science and also a Gentle Positioning Care shampoo that can be used everyday SWOT Analysis
1. Different variants – Every Day Mild, Aqua Balance, Volume Boost 2. Movie stars and celebrities as brand ambassadors, so the product is identifiable and popular among girls/women. 3. The brand boasts of the R&D from ITC Research center in collaboration with leading US based personal care research labs 4. Effective use of both push and pull strategy. 5. Good brand visibility and distribution; and product range offers Strength shampoos, conditioner, bathing bars and shower gels
1. Product not popular among men. Ads made the product look like Unisex but it was targeted at both the genders. Weakness 2. Confused state of existence in the consumer’s mind. 3. With the launch of multiple products targeting various segments,
the brand needs to have a common positioning platform which connects all the variants together.
1. Increasing consumer base with time. 2. Fiama is a young brand, in its growing stage. 3. People are increasingly facing haircare problems hence haircare Opportunity segment is rapidly expanding
1. Cut throat competition from HUL. 2. People have a tendency to shift to other products, since so many Threats options are available. Competition
1.Pantene 2.Dove Competitors 3.Sunsilk
doc_241626217.docx
SWOT ANALYSIS OF FIAMA DI WILLS
Fiama Di Wills
Parent Company
ITC
Category
Personal Care brands- Haircare & Skincare
Sector
FMCG
Tagline/ Slogan
Beautiful you, today, tomorrow
The Fiama Di Wills range combines the goodness of nature and USP science, providing gentle and effective care. STP
Segment
Middle class men and women
Young, modern, aware customers who are confident of themselves Target Group and seek indulgences that make them feel alive and beautiful.
Shampoo which is a blend of Nature and Science and also a Gentle Positioning Care shampoo that can be used everyday SWOT Analysis
1. Different variants – Every Day Mild, Aqua Balance, Volume Boost 2. Movie stars and celebrities as brand ambassadors, so the product is identifiable and popular among girls/women. 3. The brand boasts of the R&D from ITC Research center in collaboration with leading US based personal care research labs 4. Effective use of both push and pull strategy. 5. Good brand visibility and distribution; and product range offers Strength shampoos, conditioner, bathing bars and shower gels
1. Product not popular among men. Ads made the product look like Unisex but it was targeted at both the genders. Weakness 2. Confused state of existence in the consumer’s mind. 3. With the launch of multiple products targeting various segments,
the brand needs to have a common positioning platform which connects all the variants together.
1. Increasing consumer base with time. 2. Fiama is a young brand, in its growing stage. 3. People are increasingly facing haircare problems hence haircare Opportunity segment is rapidly expanding
1. Cut throat competition from HUL. 2. People have a tendency to shift to other products, since so many Threats options are available. Competition
1.Pantene 2.Dove Competitors 3.Sunsilk
doc_241626217.docx