Description
SWOT ANALYSIS OF FEVISTICK
FeviStick
Parent Company
Pidilite Industries Ltd.
Category
Adhesives
Sector
Industrial Products
Tagline/ Slogan
No Chip Chip. No JhikJhik.
USP
Market leader in glue sticks in India STP
Customers looking for value-for-money and user-friendly products Segment which makes their work easy.
Target Group
Households, stationers, retailers, students, offices, etc.
Positioning
Super Glue Stick. SWOT Analysis
1. First brand to come up with the glue stick product in India, which completely revolutionized the Indian glue industry. 2. Market leader in glue sticks with a dominant market share. 3. Very user-friendly and economical. 4. The brand recall of the prefix “Fevi”, did the trick again for FeviStick and was an instant hit when it came into the market. Strength 5. The advertisements are witty and appealing.
1. There is low market penetration in international markets. Weakness 2. Similar products or fake imitations affects brand and sales
1. Tie-ups with Korean and Chinese manufacturers to product the glue, giving the brand a global presence. 2. Competitions and contests for students organized at school and Opportunity junior college levels is gaining popularity.
1. Brand loyalty among customers is very less and competition takes advantage of this fact to introduce cost-effective products. 2. Advertisements are not to be seen recently and promotion has taken a backseat. 3. Glue market is in threat by the paper stickers and the pins Threats industry. Competition
1. Camlin 2. Faber-Castell Competitors 3. Araldite
doc_704502656.docx
SWOT ANALYSIS OF FEVISTICK
FeviStick
Parent Company
Pidilite Industries Ltd.
Category
Adhesives
Sector
Industrial Products
Tagline/ Slogan
No Chip Chip. No JhikJhik.
USP
Market leader in glue sticks in India STP
Customers looking for value-for-money and user-friendly products Segment which makes their work easy.
Target Group
Households, stationers, retailers, students, offices, etc.
Positioning
Super Glue Stick. SWOT Analysis
1. First brand to come up with the glue stick product in India, which completely revolutionized the Indian glue industry. 2. Market leader in glue sticks with a dominant market share. 3. Very user-friendly and economical. 4. The brand recall of the prefix “Fevi”, did the trick again for FeviStick and was an instant hit when it came into the market. Strength 5. The advertisements are witty and appealing.
1. There is low market penetration in international markets. Weakness 2. Similar products or fake imitations affects brand and sales
1. Tie-ups with Korean and Chinese manufacturers to product the glue, giving the brand a global presence. 2. Competitions and contests for students organized at school and Opportunity junior college levels is gaining popularity.
1. Brand loyalty among customers is very less and competition takes advantage of this fact to introduce cost-effective products. 2. Advertisements are not to be seen recently and promotion has taken a backseat. 3. Glue market is in threat by the paper stickers and the pins Threats industry. Competition
1. Camlin 2. Faber-Castell Competitors 3. Araldite
doc_704502656.docx