Description
SWOT ANALYSIS OF FEVIKWIK
Fevikwik
Parent Company
Pidilite Industries Ltd.
Category
Adhesives & FMCG
Sector
Industrial Products
Tagline/ Slogan
Chutki mein chipkaye!
USP
India’s leading instant adhesive brand. STP
Customers looking for ease-of-use and quick solution to their Segment problems.
Target Group
Domestic (household) as well as industrial customers.
Positioning
One Drop Instant Adhesive SWOT Analysis
1. Very powerful and effective adhesive known for its instant adhesion effect and durability. 2. A very strong brand recall and effective tagline which is instantly recognized by consumers all across India. 3. Very famous for its witty and humorous ads. E.g.:- the ad featuring a fisherman applying Fevikwik on his fishing rod to catch fish. 4. Doesn’t require an external energy source for adhesion and acts instantly on the material to be bonded. 5. Very interactive website which focuses on the quickness and ability Strength of the adhesive to bong materials.
1. Several issues have occurred due to the strong adhesive action of Weakness the product, resulting in skin problems and inability to unbind materials
2. Fake products with similar sounding and branding names affect sales
1. Interactive sessions for customers are being carried out at gatherings along with the promotion of Fevikwik through the mascot Mr. Help. 2. Tie-ups with kirana and stationery stores and specific programs for Opportunity retailers are helping in pushing the brand further
1. There are a few local and regional competitors, especially in Northern and Eastern parts of India. 2. Adhesives industry is demanding innovative packaging and consumer-friendliness. 3.Manufacturing costs are going to increase owing to inflationary Threats levels of economy. Competition
1. Araldite 2. Loctite Competitors 3. Bondtide
doc_243372328.docx
SWOT ANALYSIS OF FEVIKWIK
Fevikwik
Parent Company
Pidilite Industries Ltd.
Category
Adhesives & FMCG
Sector
Industrial Products
Tagline/ Slogan
Chutki mein chipkaye!
USP
India’s leading instant adhesive brand. STP
Customers looking for ease-of-use and quick solution to their Segment problems.
Target Group
Domestic (household) as well as industrial customers.
Positioning
One Drop Instant Adhesive SWOT Analysis
1. Very powerful and effective adhesive known for its instant adhesion effect and durability. 2. A very strong brand recall and effective tagline which is instantly recognized by consumers all across India. 3. Very famous for its witty and humorous ads. E.g.:- the ad featuring a fisherman applying Fevikwik on his fishing rod to catch fish. 4. Doesn’t require an external energy source for adhesion and acts instantly on the material to be bonded. 5. Very interactive website which focuses on the quickness and ability Strength of the adhesive to bong materials.
1. Several issues have occurred due to the strong adhesive action of Weakness the product, resulting in skin problems and inability to unbind materials
2. Fake products with similar sounding and branding names affect sales
1. Interactive sessions for customers are being carried out at gatherings along with the promotion of Fevikwik through the mascot Mr. Help. 2. Tie-ups with kirana and stationery stores and specific programs for Opportunity retailers are helping in pushing the brand further
1. There are a few local and regional competitors, especially in Northern and Eastern parts of India. 2. Adhesives industry is demanding innovative packaging and consumer-friendliness. 3.Manufacturing costs are going to increase owing to inflationary Threats levels of economy. Competition
1. Araldite 2. Loctite Competitors 3. Bondtide
doc_243372328.docx